{"id":2895,"date":"2016-06-22T03:24:37","date_gmt":"2016-06-22T03:24:37","guid":{"rendered":"http:\/\/www.YourChennai.com\/?p=2895"},"modified":"2016-06-22T03:24:37","modified_gmt":"2016-06-22T03:24:37","slug":"value-360-communications-launches-the-countrys-first-pr-anthem-on-world-music-day","status":"publish","type":"post","link":"https:\/\/yourchennai.com\/index.php\/2016\/06\/22\/value-360-communications-launches-the-countrys-first-pr-anthem-on-world-music-day\/","title":{"rendered":"Value 360 Communications launches the country\u00e2\u20ac\u2122s first PR anthem on World Music Day"},"content":{"rendered":"
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PR ki Kahani – PR walo ki Zubaani\u00e2\u20ac\u00a6, the story of every PR professional!<\/em><\/h3>\n

Value 360 Communications,\u00c2\u00a0India\u00e2\u20ac\u2122s\u00c2\u00a0leading PR agency for cutting-edge communication strategies\u00c2\u00a0takes its innovative approach to PR a notch higher with the country\u00e2\u20ac\u2122s first PR anthem. Titled\u00c2\u00a0\u00e2\u20ac\u0153PR ki Kahaani, PR walo ki zubaani\u00e2\u20ac\u009d https:\/\/youtu.be\/fwnKDIe8e-Y<\/a> , it is pegged to co-incide with World Music Day on\u00c2\u00a0June 21. It is\u00c2\u00a0a foot-tapping number that ably captures the emotions that run through the mind of every Public Relations professional in India picturised with a video that encapsulates the day in a life of a brand marketing expert. It marries the joys, stresses, quirks and highs that are typical to the sphere of PR in the country in an appealing, relatable and catchy package. The idea of the rap anthem was conceptualised by Kunal Kishore Sinha, Co-founder and CEO of Value 360 Communications and and one of the foremost names in the Indian PR industry.<\/p>\n

Keeping up with young and zany spirit of the anthem, Value 360 roped in some of the best-known and emerging names in the music industry. Tanveer Singh Kohli<\/a>, who works along with singer-cum-composer Gaurav Dagaonkar, has composed and programmed the anthem with B-Town\u00e2\u20ac\u2122s newbie playback singer\u00c2\u00a0Aanchal Shrivastava,\u00c2\u00a0<\/a>also the creative lead of Value 360 Communications pitching in as the soloist. Sumit Sharma, another rapper, along with\u00c2\u00a0Aanchal,<\/a>\u00c2\u00a0has penned the lyrics for the PR anthem. The video has been shot within the premises of the headquarters of Value 360 in South Delhi starring some of its own employees to give an authentic feel of what a PR workplace is all about.<\/p>\n

Commenting on the rap anthem,\u00c2\u00a0Kunal\u00c2\u00a0said, \u00e2\u20ac\u0153The profession of Public Relations is perceived to be a very serious discipline but it also has a fun element to it which people often miss out on. We decided to merge the gravity of the work pressure with the crazy mandates that are part of the job to create something that strikes a chord with every PR professional. The idea was to connect the trials and tribulations, and the ups and downs of working in a PR firm with a light-hearted, humorous take on it. The anthem picturises the love-hate relationship we share with our work. Music is universal in its reach and we could find no better way for the expression of our creativity. The team has had a lot of fun working on the idea and has shown tremendous enthusiasm to put this together and I am sure it will find resonance with everyone in this field.\u00e2\u20ac\u009d<\/p>\n

Exuberant singer\u00c2\u00a0Aanchal Srivastava,<\/a>\u00c2\u00a0\u00c2\u00a0\u00e2\u20ac\u0153I am thankful to Value 360 Communications and Kunal for giving me a chance to blend both my passions, my love for music and for public relations. I had a great time working with a fun-filled team and am thrilled with the way the video has turned out. I\u00e2\u20ac\u2122m certain that all PR professionals in India will be able to relate to the daily travails, tasks and joys of PR that the rap song iterates.\u00e2\u20ac\u009d<\/p>\n

The leading agency with over 150\u00c2\u00a0clients plans to release the PR rap anthem on all leading digital platforms, including YouTube, Facebook and Twitter. Rap anthem is also available for streaming on Saavn, Gaana, Itunes & Googleplay as well. The video can be viewed at https:\/\/youtu.be\/fwnKDIe8e-Y<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

PR ki Kahani – PR walo ki Zubaani\u00e2\u20ac\u00a6, the story of every PR professional! Value 360 Communications,\u00c2\u00a0India\u00e2\u20ac\u2122s\u00c2\u00a0leading PR agency for cutting-edge communication strategies\u00c2\u00a0takes its<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[32,379,30],"tags":[3648,3647,3650,3651,3646,3649],"class_list":["post-2895","post","type-post","status-publish","format-standard","hentry","category-business-companies-economy","category-music","category-news-business-political-national-realestate","tag-pr-anthem","tag-pr-firm","tag-pr-ki-kahaani","tag-pr-walo-ki-zubaani","tag-value-360-communications","tag-world-music-day"],"views":1265,"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/posts\/2895","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/comments?post=2895"}],"version-history":[{"count":1,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/posts\/2895\/revisions"}],"predecessor-version":[{"id":2896,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/posts\/2895\/revisions\/2896"}],"wp:attachment":[{"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/media?parent=2895"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/categories?post=2895"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/tags?post=2895"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}