{"id":2345,"date":"2016-06-09T02:46:56","date_gmt":"2016-06-09T02:46:56","guid":{"rendered":"http:\/\/YourChennai.com\/?p=2345"},"modified":"2016-06-09T02:46:56","modified_gmt":"2016-06-09T02:46:56","slug":"yepme-forays-into-franchise-model-for-massive-expansion","status":"publish","type":"post","link":"https:\/\/yourchennai.com\/index.php\/2016\/06\/09\/yepme-forays-into-franchise-model-for-massive-expansion\/","title":{"rendered":"Yepme forays into Franchise Model for Massive Expansion"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div><p style=\"text-align: justify;\">India\u00e2\u20ac\u2122s prominent fashion brand\u00c2\u00a0Yepme\u00c2\u00a0recently forayed into the omni channel retailing model for better customer shopping experience. Along with massive expansion through offline stores,\u00c2\u00a0Yepme\u00c2\u00a0has also adopted\u00c2\u00a0<b>Franchise Owned Franchise Operated (FOFO) model<\/b>\u00c2\u00a0to ensure horizontal and customized reach of the brand across India.<\/p>\n<p style=\"text-align: justify;\">Understanding the ever increasing demand of fashion-conscious Indians to get a touch and feel of products from their favorite brands, Yepme\u00c2\u00a0is expanding and providing multiple platforms to shop like website, mobile app and retail stores to its customers for a great shopping experience.<\/p>\n<p style=\"text-align: justify;\">The brand already has 4 <b>stores in Gurgaon at prime locations<\/b>, the recent one being in Good Earth City Center Mall, Sector 50.\u00c2\u00a0Yepme\u00c2\u00a0has currently narrowed down places like\u00c2\u00a0Mall of India in Noida, Meerut, Bangalore, Ludhiana and Latur thereby making\u00c2\u00a0Yepme\u00c2\u00a0the only fashion brand from India to adopt omni-channel on such a wide scale.<\/p>\n<p style=\"text-align: justify;\">Yepme\u00e2\u20ac\u2122s idea behind <b>FOFO Model (Franchise Owned Franchise Operated)\u00c2\u00a0 <\/b>is to expand across all major towns and tap customers across the country. This will indeed give customers their choice of brand in every nook and corner and mark a bigger presence in the Indian market.<\/p>\n<p style=\"text-align: justify;\">\u00e2\u20ac\u0153We have received an overwhelming response from tier 2 cities and are looking forward to open franchise stores across 1000+ towns of India\u00e2\u20ac\u009d, said\u00c2\u00a0<b>Vivek Gaur, co-founder, Yepme.<\/b><\/p>\n<p style=\"text-align: justify;\">Under the\u00c2\u00a0<b>FOFO Model (Franchise Owned Franchise Operated)\u00c2\u00a0<\/b>both Yepme and buyer will be mutually benefited with an opportunity for profits &amp; exploring new horizons of fashion retail. Yepme looks to tap young entrepreneurs across towns and cities where Yepme already has an existing distribution network.<u><\/u><u><\/u><\/p>\n","protected":false},"excerpt":{"rendered":"<p>India\u00e2\u20ac\u2122s prominent fashion brand\u00c2\u00a0Yepme\u00c2\u00a0recently forayed into the omni channel retailing model for better customer shopping experience. Along with massive expansion through offline stores,\u00c2\u00a0Yepme\u00c2\u00a0has also<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7,109],"tags":[2798,2797,2799,2800,2796],"class_list":["post-2345","post","type-post","status-publish","format-standard","hentry","category-lifestyle-health-hotel-leisure-food-fashion","category-retail","tag-franchise-operated","tag-franchise-owned","tag-massive-expansion","tag-omni-channel-retailing","tag-yepme"],"views":1459,"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/posts\/2345","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/comments?post=2345"}],"version-history":[{"count":1,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/posts\/2345\/revisions"}],"predecessor-version":[{"id":2346,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/posts\/2345\/revisions\/2346"}],"wp:attachment":[{"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/media?parent=2345"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/categories?post=2345"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/tags?post=2345"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}