{"id":2300,"date":"2016-06-07T17:39:39","date_gmt":"2016-06-07T17:39:39","guid":{"rendered":"http:\/\/YourChennai.com\/?p=2300"},"modified":"2016-06-07T17:39:39","modified_gmt":"2016-06-07T17:39:39","slug":"thomas-cook-india-eyes-the-value-conscious-domestic-market-introduces-coach-holidays","status":"publish","type":"post","link":"https:\/\/yourchennai.com\/index.php\/2016\/06\/07\/thomas-cook-india-eyes-the-value-conscious-domestic-market-introduces-coach-holidays\/","title":{"rendered":"Thomas Cook India eyes the value conscious Domestic Market Introduces \u00e2\u20ac\u02dcCoach Holidays\u00e2\u20ac\u2122"},"content":{"rendered":"
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Thomas Cook India Ltd,<\/strong> India\u00e2\u20ac\u2122s leading integrated travel and travel related financial services company has launched its Domestic Coach Holidays<\/em><\/strong> portfolio, offering India\u00e2\u20ac\u2122s travellers simple and affordable seat-in-coach vacations to popular destinations- at a driveable distance from India\u00e2\u20ac\u2122s key metros\/mini-metros. Thomas Cook India\u00e2\u20ac\u2122s \u00e2\u20ac\u02dcCoach Holidays\u00e2\u20ac\u2122 are pre-packaged products for customers seeking a bargain domestic holiday<\/a> in the air conditioned comfort of Volvo\/equivalent coaches.<\/p>\n

Thomas Cook India\u00e2\u20ac\u2122s internal consumer analysis reveals the strong untapped potential of the domestic market, with an over 40% YoY surge in demand for India getaways\/ short domestic holidays, and at value pricing. The gap identified was the lack of a reliable brand to meet this significant demand. Hence in a strategic initiative to leverage this travel hungry, aspirational, yet price sensitive market, Thomas Cook India conceptualised its Coach Holidays<\/em> inviting India\u00e2\u20ac\u2122s domestic segment to explore a destination on wheels at attractive price points.<\/p>\n

Thomas Cook\u00e2\u20ac\u2122s affordable range of Coach Holidays<\/em> targets 2 key segments: families and senior citizens, as also entry level young couples and ad hoc groups of friends. Hence, based on the booking preferences of each segment, the simple, easy to book, pre-packaged Coach Holidays<\/em> are available through Thomas Cook\u00e2\u20ac\u2122s extensive offline network, its India Toll Free Call Centre or online via thomascook.in.<\/p>\n

The Thomas Cook India Coach Holidays<\/em> currently feature itineraries for popular destinations including Kerala, The Golden Triangle, Karnataka, Tamil Nadu, Goa, Uttarakhand, Rajasthan and Himachal Pradesh, with departures from key cities like Mumbai, Delhi, Bengaluru, Ahmedabad, Hyderabad and Kochi, at attractive prices starting from Rs. 6999 (per person on twin share basis). The Coach Holidays include transportation by air-conditioned, Wi-Fi enabled Volvo\/equivalent coaches and a stay in standard 2 star hotels with breakfast included.<\/p>\n

Mr. Rajeev D. Kale, President & Country Head \u00e2\u20ac\u201c Leisure Travel & MICE, Thomas Cook (India) Ltd. <\/strong>said, \u00e2\u20ac\u0153Domestic Tourism is witnessing a strong resurgence and the launch of our Thomas Cook \u00e2\u20ac\u02dcCoach Holidays\u00e2\u20ac\u2122 intends\u00c2\u00a0to catalyse\u00c2\u00a0this demand. Popular drive-down locations are seeing strong interest and for today\u00e2\u20ac\u2122s travel-hungry yet price sensitive audience, our focus on simple, easy to book, seat-in-coach tours offers the unbeatable quality assurance of the Thomas Cook brand, coupled with great value pricing!\u00e2\u20ac\u009d<\/em><\/p>\n

He added, \u00e2\u20ac\u0153Our Coach Holidays ensure a comfortable and hassle-free voyage on wheels, for families, couples and ad hoc groups of friends.\u00e2\u20ac\u009d<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Thomas Cook India Ltd, India\u00e2\u20ac\u2122s leading integrated travel and travel related financial services company has launched its Domestic Coach Holidays portfolio, offering India\u00e2\u20ac\u2122s travellers<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[238,7,12],"tags":[2705,2709,2704,2708,2707,2706,2702,2703],"class_list":["post-2300","post","type-post","status-publish","format-standard","hentry","category-leisure","category-lifestyle-health-hotel-leisure-food-fashion","category-travel-tour-vacation","tag-affordable","tag-air-conditioned-comfort-of-volvoequivalent-coaches","tag-domestic-coach-holidays-portfolio","tag-domestic-holiday","tag-popular-destinations","tag-seat-in-coach-vacations","tag-thomas-cook-india-ltd","tag-travel-and-travel-related-financial-services-company"],"views":2093,"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/posts\/2300","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/comments?post=2300"}],"version-history":[{"count":1,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/posts\/2300\/revisions"}],"predecessor-version":[{"id":2301,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/posts\/2300\/revisions\/2301"}],"wp:attachment":[{"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/media?parent=2300"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/categories?post=2300"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/tags?post=2300"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}