{"id":2073,"date":"2016-06-04T16:43:58","date_gmt":"2016-06-04T16:43:58","guid":{"rendered":"http:\/\/YourChennai.com\/?p=2073"},"modified":"2016-06-04T16:43:58","modified_gmt":"2016-06-04T16:43:58","slug":"true-blue-by-sachin-tendulkar-in-partnership-with-arvind-fashion-brands-makes-its-debut-in-mumbai","status":"publish","type":"post","link":"https:\/\/yourchennai.com\/index.php\/2016\/06\/04\/true-blue-by-sachin-tendulkar-in-partnership-with-arvind-fashion-brands-makes-its-debut-in-mumbai\/","title":{"rendered":"True Blue by Sachin tendulkar in partnership with Arvind Fashion Brands makes its debut in Mumbai"},"content":{"rendered":"
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Arvind Fashion Brands recently announced its joint venture partnership with the legendary Sachin Tendulkar to launch an iconic premium men\u00e2\u20ac\u2122s wear apparel and accessories brand called True Blue. True Blue has announced the launch of its debut store at High Street Phoenix, Lower Parel. True to its name, the brand re-interprets traditional Indian heritage in the modern context, making it relevant to the spirit of the global Indian – a modern traditionalist – comfortable in his skin and someone who seamlessly blends – in either New Delhi or New York.<\/span><\/p>\n

Rajiv Mehta, CEO, Arvind Fashion Brands Limited <\/span><\/b>commented, \u00e2\u20ac\u0153Menswear is the largest segment in India\u00e2\u20ac\u2122s apparel market, accounting for approximately 42% of the overall market and is expected to grow consistently at a CAGR of 8.5% over the next 5 years. Upwardly mobile and contemporary fashion aspiring men with India on their sleeve, aging 25-40 are the biggest spenders in this space and that\u00e2\u20ac\u2122s who True Blue would love to cater to. With True Blue, we are in the process of making the usual boring and unexplored to its potential men\u00e2\u20ac\u2122s wear category unboring and more content fashion driven.\u00e2\u20ac\u009d<\/i><\/span><\/p>\n

\"True<\/p>\n

He further added \u00e2\u20ac\u0153These customers are shopping on the go as per the need of the hour. We want to make ourselves available everywhere anywhere and anytime. Hence, this offline launch comes strategically in conjunction with Arvind\u00e2\u20ac\u2122s most recent launch of India\u00e2\u20ac\u2122s first true omni channel business initiative NNNow.com. We\u00e2\u20ac\u2122re making True Blue available for you through offline and online channels exclusively at NNNow.com\u00e2\u20ac\u009d.<\/i><\/span><\/p>\n

The apparel range designed and led by Sachin\u00e2\u20ac\u2122s persona will showcase 300 styles inspired from the heart of India and is priced at INR 1,199 onwards. As this partnership with Arvind and Sachin Tendulkar grows, True Blue will launch 25-30 stores across India and will target a turnover of approximately INR 200 crores in the next 5 years.<\/span><\/p>\n

At the launch of his own brand True Blue, Sachin Tendulkar <\/b>added \u00e2\u20ac\u0153There\u00e2\u20ac\u2122s so much unexplored India in men\u00e2\u20ac\u2122s wear fashion and I had a very specific line of thought for True Blue. It\u00e2\u20ac\u2122s unique to the point that you can discover vintage prints hidden under the collar, bundis and blazers in classic celebratory tones with Indian heritage prints, polos with heritage motifs and other very interesting detailing. It truly embodies the spirit of the global Indian and you\u00e2\u20ac\u2122ll see a fascinating design theory in each garment. Working on the design philosophy with the team at Arvind has been highly inspirational for me and you\u00e2\u20ac\u2122ll be able to see that in my collection at the store and on NNNow.com\u00e2\u20ac\u009d.<\/i><\/span><\/p>\n

The first store is now open at High Street Phoenix and you can shop the collection exclusively at http:\/\/trueblue.nnnow.com\/ <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Arvind Fashion Brands recently announced its joint venture partnership with the legendary Sachin Tendulkar to launch an iconic premium men\u00e2\u20ac\u2122s wear apparel and accessories<\/p>\n","protected":false},"author":1,"featured_media":2074,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9,7],"tags":[2357,2361,2362,2359,2358,2360],"class_list":["post-2073","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-textile-show","category-lifestyle-health-hotel-leisure-food-fashion","tag-arvind-fashion-brands","tag-high-street-phoenix","tag-lower-parel","tag-premium-mens-wear-apparel-and-accessories-brand","tag-sachin-tendulkar","tag-true-blue"],"views":2019,"jetpack_featured_media_url":"https:\/\/yourchennai.com\/wp-content\/uploads\/2016\/06\/SACHIN-TENDULKAR-WALKS-THE-FASHION-RAMP-FOR-FOR-TRUE-BLUE.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/posts\/2073","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/comments?post=2073"}],"version-history":[{"count":1,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/posts\/2073\/revisions"}],"predecessor-version":[{"id":2076,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/posts\/2073\/revisions\/2076"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/media\/2074"}],"wp:attachment":[{"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/media?parent=2073"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/categories?post=2073"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/tags?post=2073"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}