{"id":15320,"date":"2020-11-01T15:02:34","date_gmt":"2020-11-01T15:02:34","guid":{"rendered":"https:\/\/yourchennai.com\/?p=15320"},"modified":"2020-11-01T15:02:34","modified_gmt":"2020-11-01T15:02:34","slug":"amazon-recognizes-solethreads-as-an-emerging-brand-in-the-footwear-category","status":"publish","type":"post","link":"https:\/\/yourchennai.com\/index.php\/2020\/11\/01\/amazon-recognizes-solethreads-as-an-emerging-brand-in-the-footwear-category\/","title":{"rendered":"Amazon recognizes \u2018Solethreads’ as an \u2018Emerging Brand\u2019 in the Footwear category"},"content":{"rendered":"
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Solethreads, a youth centric\u00a0open-footwear brand gains recognition of\u00a0an\u00a0\u2018Emerging Brand\u2019 in the footwear category by Amazon. This digital forward\u00a0brand\u00a0is bringing together innovative technologies and quirky designs to create a highly sought after and loved portfolio of\u00a0trendy and comfortable flip-flops. And this is clearly visible through the positive metrics, consumer response, reviews &\u00a0ratings\u00a0the brand has garnered on the Amazon marketplace which are well above the category benchmarks.<\/span><\/p>\n

Solethreads is creating a revolution in the Indian branded footwear industry through its innovation and latest technology in footwear designing.\u00a0This youth centric footwear brand has successfully crossed Rs\u00a050\u00a0lacs GMV per month\u00a0on Amazon\u00a0in just\u00a04\u00a0months of its launch and is\u00a0poised to scale up even faster in the coming months with its new launches in pipeline. The recent Great Indian Shopping Festival also saw them cross over 1000 pairs a day.<\/span><\/p>\n

On being recognized by Amazon, Mr. Sumant Kakaria, CEO &\u00a0<\/b>Co-<\/b>Founder, Solethreads said,<\/b>\u00a0\u201cAmazon acknowledged the white space in the Semi-Premium Category of Open footwear\/flip flops\/slippers where the Amazon Youth shoppers wanted\u00a0a better\u00a0assortment and\u00a0differentiated catalog,\u00a0and that is where we fit in perfectly because of the\u00a0design\u00a0and\u00a0innovation\u00a0we bring on board. Also, being a 100% ‘Made in India’ Brand with In-house designing and local manufacturing, we have been able to cater to the demand with lightning speed from concept to shelf.<\/span>\u201d\u00a0<\/span><\/p>\n

\u201cWith over 400 designs and more than 30 design patents already, Solethreads takes pride in being the harbinger of innovative & quality products to its customers. Our\u00a0in-house designing and R&D team is focused on innovation and global trend spotting\u00a0and the fast fashion approach we take is unparalleled in India. The brand\u2019s bold narrative and the communication strategy is resonating well with the Youth and is helping build higher brand affinity. Partnering with Amazon helps us\u00a0engage and connect with our customers\u00a0by\u00a0segmenting\u00a0our communication basis browsing, lifestyle and purchase habits.\u201d Mr. Sumant further added.<\/span><\/p>\n

Solethreads is a\u00a0youth-centric\u00a0\u2018Made in India<\/span>\u2019 Consumer Brand\u00a0that has\u00a0introduced\u00a0a range of fun, quirky and\u00a0innovative\u00a0in-trend flip flops.\u00a0The brand can be accessed at\u00a0https:\/\/www.solethreads.com\/<\/a>, and\u00a0leading e-commerce platforms like Amazon, Flipkart, Myntra, Ajio, LBB.com, Bewakoof.com, and Offline retail giants like Metro Shoes & Mochi.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Solethreads, a youth centric\u00a0open-footwear brand gains recognition of\u00a0an\u00a0\u2018Emerging Brand\u2019 in the footwear category by Amazon. This digital forward\u00a0brand\u00a0is bringing together innovative technologies and quirky<\/p>\n","protected":false},"author":1,"featured_media":15321,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9,7],"tags":[3862,19928,1140,19927],"class_list":["post-15320","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-textile-show","category-lifestyle-health-hotel-leisure-food-fashion","tag-amazon","tag-emerging-brand","tag-footwear","tag-solethreads"],"views":904,"jetpack_featured_media_url":"https:\/\/yourchennai.com\/wp-content\/uploads\/2020\/11\/Solethreads-Footwear.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/posts\/15320","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/comments?post=15320"}],"version-history":[{"count":1,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/posts\/15320\/revisions"}],"predecessor-version":[{"id":15322,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/posts\/15320\/revisions\/15322"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/media\/15321"}],"wp:attachment":[{"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/media?parent=15320"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/categories?post=15320"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/tags?post=15320"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}