{"id":14989,"date":"2020-10-02T07:36:54","date_gmt":"2020-10-02T07:36:54","guid":{"rendered":"https:\/\/yourchennai.com\/?p=14989"},"modified":"2020-10-02T07:36:54","modified_gmt":"2020-10-02T07:36:54","slug":"mcdonalds-india-north-east-embarks-on-its-reimaging-journey-with-the-introduction-of-digital-menu-boards","status":"publish","type":"post","link":"https:\/\/yourchennai.com\/index.php\/2020\/10\/02\/mcdonalds-india-north-east-embarks-on-its-reimaging-journey-with-the-introduction-of-digital-menu-boards\/","title":{"rendered":"McDonald\u2019s India – North & East embarks on its reimaging journey with the introduction of digital menu boards"},"content":{"rendered":"
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After introducing 100% contactless ordering in July this year, McDonald\u2019s has introduced digital menu boards in restaurants across North and East India<\/em><\/h3>\n

McDonald\u2019s India – North & East, owned and operated by Connaught Plaza Restaurants, has introduced digital menu boards in its restaurants as a part of its restaurant reimaging plan. Aimed at enhancing the customer experience at the time of ordering, McDonald\u2019s is geared to create a great sensory experience using vivid imagery and captivating high definition visuals of its great tasting menu items, making it easier for customers to select their favorite item quickly.<\/p>\n

Speaking on introduction of digital menu boards, Robert Hunghanfoo, Head, Connaught Plaza Restaurants Pvt. Ltd. operates McDonald\u2019s restaurants in North and East India (CPRL), said, \u201cAt McDonald\u2019s, we believe creating good food moments requires capturing our customer\u2019s imagination through show and tell format. Our customers spend considerable time looking at the menu boards before placing their order and make a big difference in what and how they order, making it an important part of our customer interaction. We are confident of enhancing that experience.\u201d<\/p>\n

\"McDonalds<\/p>\n

With speed and efficiency already an inherent part of McDonald\u2019s experience, the brand is now weaving digital technology across its business functions to enhance the overall guest experience. The digital menu boards come after McDonald\u2019s recent introduction of 100% contactless ordering that enables customers to order and pay beyond the front counter.<\/p>\n

Talking about the restaurant reimaging plan, Mr. Sanjeev Agrawal, Development Licensee, CPRL, said, \u201cThis is just the beginning of our digital journey, there are many more elements that we plan to introduce in the future to give our customers an international McDonald\u2019s experience.\u201d<\/p>\n

With deployment of cutting-edge display, McDonald\u2019s will exhibit vibrant and attractive animations of its menu items on LED monitors. The new digital displays are also Energy Star certified supporting McDonald\u2019s commitment to environmental sustainability while helping the business lower operating costs.<\/p>\n

Furthermore, as a commitment to quality and safety in the current times, McDonald\u2019s India – North and East has introduced the Global \u2018Safety+\u2019 program that includes nearly 50-plus process changes in the restaurant operations. Safety+ is a Global system of enhanced hygiene and safety practices that help ensure that every part of the McDonald\u2019s experience is safe for its customers and employees. It builds on more than six decades of safety-first leadership in McDonald\u2019s restaurants.<\/p>\n","protected":false},"excerpt":{"rendered":"

After introducing 100% contactless ordering in July this year, McDonald\u2019s has introduced digital menu boards in restaurants across North and East India McDonald\u2019s India<\/p>\n","protected":false},"author":1,"featured_media":14990,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[8,7],"tags":[19556,14169,15508,14168,19557,12566],"class_list":["post-14989","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food-recipe-restaurants-hotels","category-lifestyle-health-hotel-leisure-food-fashion","tag-digital-menu-boards","tag-east","tag-mcdonalds-india","tag-north","tag-reimaging","tag-restaurants"],"views":835,"jetpack_featured_media_url":"https:\/\/yourchennai.com\/wp-content\/uploads\/2020\/10\/McDonalds-India-Digitalization-of-Menu-Boards-North-and-East-GIP-Noida-2.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/posts\/14989","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/comments?post=14989"}],"version-history":[{"count":1,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/posts\/14989\/revisions"}],"predecessor-version":[{"id":14992,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/posts\/14989\/revisions\/14992"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/media\/14990"}],"wp:attachment":[{"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/media?parent=14989"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/categories?post=14989"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/tags?post=14989"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}