{"id":14921,"date":"2020-09-26T13:27:36","date_gmt":"2020-09-26T13:27:36","guid":{"rendered":"https:\/\/yourchennai.com\/?p=14921"},"modified":"2020-09-26T13:27:36","modified_gmt":"2020-09-26T13:27:36","slug":"ceat-tyres-signs-aamir-khan-as-brand-ambassador-on-a-2-year-deal","status":"publish","type":"post","link":"https:\/\/yourchennai.com\/index.php\/2020\/09\/26\/ceat-tyres-signs-aamir-khan-as-brand-ambassador-on-a-2-year-deal\/","title":{"rendered":"CEAT Tyres signs Aamir Khan as brand ambassador on a 2 year deal"},"content":{"rendered":"
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Signs a two-year deal with the actor for various campaigns across media platforms<\/em><\/strong><\/h3>\n

First campaign to be launched on SecuraDrive tyres will be aired on 26th<\/sup> September during IPL 2020<\/em><\/strong><\/h3>\n

CEAT Tyres, India\u2019s leading tyre manufacturer, has signed Bollywood superstar Aamir Khan as its brand ambassador for two years. As part of an integrated marketing campaign, Aamir Khan will feature in two commercials during the course of the IPL 2020 to promote CEAT\u2019s SecuraDrive range of premium car tyres. The first ad will be aired at the beginning of IPL and will also be rolled out\/promoted across different media platforms both online and offline. The campaign based on the theme \u2018don\u2019t be a dummy\u2019 emphasises on the usage of high quality tyres that provide complete safety in any kind of driving conditions.<\/h3>\n

Created by O&M, the campaign, is based on an interesting storyline set in an advanced tyre testing facility, where test dummies are used for testing. Aamir Khan\u2019s character is that of a dummy who comes to life when no one\u2019s watching and manipulates situations to save himself from the perils of tyre testing. The idea is to propagate safety and showcase how the CEAT SecuraDrive car tyres enable a safe drive in different driving situations, through superior control at high speed turns and precise braking. CEAT\u2019s SecuraDrive tyres are meant for premium sedans and compact SUVs such as Honda city, Skoda Octavia, Toyota Corolla, Hyundai Creta, Maruti Suzuki Vitara Brezza, Honda WR-V, etc.<\/p>\n

\"CEATMr. Amit Tolani, Chief Marketing Officer, CEAT Tyres Ltd,<\/strong>\u00a0said, \u201cWe at CEAT have always believed in our vision of \u2018Making Mobility Safer and Smarter Every day\u2019. The launch of our new campaign articulates the same for our premium sedans and compact SUVs tyre range. The central idea is to highlight the importance of using credible, reliable and durable tyres as against using any \u2018dummy\u2019 tyre. We are delighted to have Aamir Khan on board for this campaign as he perfectly embodies CEAT\u2019s core values of integrity, passion, perfection and innovation. With one of the best actors in the industry, associating with one of the best tyres in its segment, we believe we have a winning combination at hand. IPL offers an ideal opportunity for us to connect with our customers as it is one of the most widely watched events in India with a massive viewership.\u201d<\/em><\/p>\n

Bollywood actor, Mr. Aamir Khan<\/strong>\u00a0said, \u201cI am proud to be associated with one of the most respected brands in India. When CEAT reached out to me for this campaign, I instantly connected with the idea and completely fell in love with the script. Playing a character of a dummy was a unique experience and I thoroughly enjoyed the shoot. I am looking forward to an exciting journey with CEAT tyres.<\/em>\u201d<\/p>\n

Mr. Rohit Dubey, Group Creative Director, O&M<\/strong>\u00a0said,\u00a0\u201cOn a regular day CEAT tries to push the envelope of tyre advertising, so when it came to Super Bowl of India – IPL, the brand set the bar higher for itself. Disruption, with a tinge of CEAT\u2019s trademark tongue-in-cheek approach, led us to collaborating with Aamir Khan. A big challenge was, what newness can we create with him. And hence the \u2018paranoid, crash test dummy.\u2019 Being aware of COVID production reality, we scripted it such that it doesn\u2019t require a crowd scene and kept it contained. We hope \u201cBaat safety ki hai, Don\u2019t be a dummy\u201d, strikes a chord with consumers and stands out in the crowd of IPL spots.\u201d<\/em><\/p>\n

The CEAT SecuraDrive tyres with the wide longitudinal tread grooves and smart compounding technology help keep the vehicle within the driver\u2019s control on wet and dry road conditions. The enhanced tyre tread technology helps in lowering noise levels while commuting and delivers an extremely comfortable driving experience.<\/p>\n","protected":false},"excerpt":{"rendered":"

Signs a two-year deal with the actor for various campaigns across media platforms First campaign to be launched on SecuraDrive tyres will be aired<\/p>\n","protected":false},"author":1,"featured_media":14922,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[30],"tags":[1049,3686,19479,19461,19480],"class_list":["post-14921","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-business-political-national-realestate","tag-aamir-khan","tag-brand-ambassador","tag-ceat-tyres","tag-ipl-2020","tag-securadrive-tyres"],"views":980,"jetpack_featured_media_url":"https:\/\/yourchennai.com\/wp-content\/uploads\/2020\/09\/Ceat-Secura-Drive-Tyres-Aamir-Khan-Brand-Ambassador.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/posts\/14921","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/comments?post=14921"}],"version-history":[{"count":1,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/posts\/14921\/revisions"}],"predecessor-version":[{"id":14924,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/posts\/14921\/revisions\/14924"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/media\/14922"}],"wp:attachment":[{"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/media?parent=14921"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/categories?post=14921"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/tags?post=14921"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}