{"id":1470,"date":"2016-05-13T16:45:23","date_gmt":"2016-05-13T16:45:23","guid":{"rendered":"http:\/\/YourChennai.com\/?p=1470"},"modified":"2016-05-13T16:45:41","modified_gmt":"2016-05-13T16:45:41","slug":"discovery-communications-to-become-majority-partner-in-foodfood","status":"publish","type":"post","link":"https:\/\/yourchennai.com\/index.php\/2016\/05\/13\/discovery-communications-to-become-majority-partner-in-foodfood\/","title":{"rendered":"Discovery Communications to become majority partner in FOODFOOD"},"content":{"rendered":"
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Investment in Turmeric Vision Private Limited and Partnership with Biggest Culinary Celebrity Sanjeev Kapoor\u00c2\u00a0Underscores Company\u00e2\u20ac\u2122s Ambition to Nourish Viewers in India<\/h3>\n

\"FoodFoodDiscovery Communications has\u00c2\u00a0announced an agreement to partner with India\u00e2\u20ac\u2122s top culinary celebrity Sanjeev Kapoor, by acquiring a majority share in Turmeric Vision Private Limited, which owns and operates pay-TV network, FoodFood and its digital products.<\/p>\n

Discovery\u00e2\u20ac\u2122s investment in FoodFood underscores its strategy to deepen and expand its presence in India to grow audience share across all screens, and to complement and strengthen its existing portfolio of female and lifestyle brands including TLC and ID.\u00c2\u00a0 Tapping into the growing appetite for food programming amongst women across India, Discovery plans to support FoodFood\u00e2\u20ac\u2122s 100% focus on local programming and products, and to drive further value from the ongoing digitalisation of India. Discovery has also agreed to sell FoodFood\u00e2\u20ac\u2122s advertising, effective immediately.<\/p>\n

India\u00e2\u20ac\u2122s iconic food personality, pioneer of food programming on television, celebrated entrepreneur and author of best-selling cookbooks, Sanjeev Kapoor, will continue to star in and produce programming for FoodFood as its brand ambassador, and will remain a minority shareholder in the business.<\/p>\n

Arthur Bastings, President & Managing Director, Discovery Networks Asia-Pacific<\/strong>, said, \u00e2\u20ac\u0153Discovery\u00e2\u20ac\u2122s investment in FoodFood further boosts our presence in this important market and broadens our portfolio by adding a category of content that people love. We are excited to partner with the exceptionally talented team, including culinary guru Sanjeev Kapoor, who singlehandedly revolutionised the food television genre in India. Sanjeev\u00e2\u20ac\u2122s creative flair and personality combined with Discovery\u00e2\u20ac\u2122s content and operational expertise is the perfect recipe for FoodFood\u00e2\u20ac\u2122s evolution.\u00e2\u20ac\u009d<\/p>\n

\u00e2\u20ac\u0153Food is no longer just fuel for the body; it has become a social currency that is appreciated universally.We look forward to deepening FoodFood\u00e2\u20ac\u2122s engagement, particularly in digital, and widening its community outside of India,\u00e2\u20ac\u009d Bastings added.<\/p>\n

Sanjeev Kapoor, Promoter, Turmeric Vision Private Limited, <\/strong>said, \u00e2\u20ac\u0153FoodFood is widely admired for its highly relevant, topical, varied, entertaining and delectable programming. I am delighted to become a part of the Discovery family and I am confident that this partnership will strengthen FoodFood\u00e2\u20ac\u2122s reach and affinity with consumers, advertisers and distributors.\u00e2\u20ac\u009d<\/p>\n

Turmeric Vision Private Limited will be managed as part of Discovery\u00e2\u20ac\u2122s Asia-Pacific region led by Bastings. Completion of the transaction is expected to occur in the coming weeks, subject to regulatory approvals.<\/p>\n

Launched in 2011, FoodFood is India\u00e2\u20ac\u2122s most recognised cuisine network and is available on leading DTH and cable platforms across India. It has a strategic and growing presence amongst the Indian diaspora across the world which includes UAE, Canada and USA.One of the most engaging brands on digital, the channel\u00e2\u20ac\u2122s content is also viewed on its FoodFood App, YouTube Channel and website www.foodfood.com<\/a>. The brand has a wide following on social platforms including Facebook<\/a>, Google Plus<\/a>, Twitter<\/a> and Instagram<\/a>.<\/p>\n

FoodFood\u00e2\u20ac\u2122s marquee shows span a diverse range from regional Indian food to international cuisines, from health recipes to herb-infused cooking and from kids\u00e2\u20ac\u2122 meals to tea time snacks. SANJEEV KAPOOR\u00e2\u20ac\u2122S KITCHEN features his top 100 recipes including his signature dishes. THE FIT FOODIE presents low-calorie, delicious and contemporary recipes. STYLE CHEF features simple, exotic and unusual recipes using appliances and resources readily available in every Indian kitchen. HI TEA focuses on effortless, fool-proof recipes guaranteed to enrich family evenings.<\/p>\n

Discovery has been entertaining Indian audiences with its high-quality and differentiated content for the last 20 years. The company currently operates 11 channels in India: Discovery Channel, Animal Planet, TLC, Discovery Kids, ID-Investigation Discovery, Discovery Science, Discovery Turbo, Discovery Tamil, Discovery HD World, TLC HD World and Animal Planet HD World.<\/p>\n","protected":false},"excerpt":{"rendered":"

Investment in Turmeric Vision Private Limited and Partnership with Biggest Culinary Celebrity Sanjeev Kapoor\u00c2\u00a0Underscores Company\u00e2\u20ac\u2122s Ambition to Nourish Viewers in India Discovery Communications has\u00c2\u00a0announced<\/p>\n","protected":false},"author":1,"featured_media":1472,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,8,7,6],"tags":[1458,698,1456,1459,1457],"class_list":["post-1470","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment-movies-serials-drama-leisure","category-food-recipe-restaurants-hotels","category-lifestyle-health-hotel-leisure-food-fashion","category-tv-serials-drama-reality-shows","tag-biggest-culinary-celebrity-sanjeev-kapoor","tag-discovery-communications","tag-foodfood","tag-pay-tv-network","tag-turmeric-vision-private-limited"],"views":1526,"jetpack_featured_media_url":"https:\/\/yourchennai.com\/wp-content\/uploads\/2016\/05\/Discovery-Communications-Logo.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/posts\/1470","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/comments?post=1470"}],"version-history":[{"count":1,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/posts\/1470\/revisions"}],"predecessor-version":[{"id":1473,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/posts\/1470\/revisions\/1473"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/media\/1472"}],"wp:attachment":[{"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/media?parent=1470"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/categories?post=1470"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/tags?post=1470"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}