{"id":14079,"date":"2020-06-02T13:48:06","date_gmt":"2020-06-02T13:48:06","guid":{"rendered":"https:\/\/yourchennai.com\/?p=14079"},"modified":"2020-06-02T13:48:06","modified_gmt":"2020-06-02T13:48:06","slug":"dollar-industries-ltd-unveils-its-brand-new-identity-with-superstar-akshay-kumar","status":"publish","type":"post","link":"https:\/\/yourchennai.com\/index.php\/2020\/06\/02\/dollar-industries-ltd-unveils-its-brand-new-identity-with-superstar-akshay-kumar\/","title":{"rendered":"Dollar Industries Ltd unveils its brand new identity with Superstar Akshay Kumar"},"content":{"rendered":"
<\/div>

Hosts its first ever digital launch to reveal its revamped vision – \u2018Wear the Change\u2019 – #DollarBadalGaya<\/u><\/em><\/strong><\/h3>\n

02 June, 2020:<\/strong> Dollar Industries Limited, one of India\u2019s leading brands in the hosiery segment, unveiled its new corporate brand identity with a fresh vision of \u2018Wear the Change\u2019. Following the Government\u2019s norms of social distancing, the company digitally revealed its newly designed logo along with superstar Akshay Kumar and Mr. Vinod Kumar Gupta, Managing Director, Dollar Industries, Ltd. The unique concept was one of its kind initiative by the brand to reach out to its consumers and share its message of \u2018Wear the Change\u2019 by staying in tune with digitization and changing times.<\/p>\n

Hosted via e-press conference, Dollar Industries Ltd.\u2019s re-branding exercise is the result of a calculated decision to create a youth friendly image along with an improved brand architecture and user friendly interface. The reinvigorated brand identity will assist in creating a synchronised brand portfolio and create a brand recall value amongst its end consumers and stakeholders. Dollar Industries Ltd. identifies the changing market trends and the need to innovate and keep up with the change. Therefore, the re-branding would ensure the brand responds to the market need for youthfulness and vigour.<\/p>\n

Logo Specifications:<\/u><\/em><\/strong><\/p>\n

    \n
  • The \u2018Knitted and overlapping D\u2019 symbolises Dollar\u2019s identity and the knitting industry<\/li>\n
  • The new logo provides a distinct identity to the brand<\/li>\n
  • The present logo is simpler than the last one. It will be more easier to use the logo for any kind of communication purpose<\/li>\n<\/ul>\n

    \"Dollar<\/p>\n

    Commenting on the occasion Mr. Akshay Kumar, Brand Ambassador, Dollar Industries Ltd. said, \u201cMy association with Dollar has been stupendous since the last ten years and today I am thrilled to be unveiling their new brand logo & identity through this virtual activity. Currently the pandemic across the world has generated an unprecedented circumstance and calls for widespread cooperation at all levels of society. In every situation, I search for positivity and as the Brand Ambassador of Dollar I urge everyone to stay safe during such difficult times, with a hope that we will be back soon.”<\/p>\n

    Sharing his thoughts about the new brand revelation, Mr. Vinod Kumar Gupta, Managing Director, Dollar Industries Ltd. stated, \u201cOur brand identity focuses on \u2018Wear The Change\u2019 which is aligned with our business ethics to constantly innovate and keep up with the trends and changing consumer needs.\u00a0 The reinvigorated brand identity will provide a new dynamism to the business profile internally, to the end customers and stakeholders.\u201d<\/p>\n

    Mr. Gupta further added, \u201cOur logo retooling exercise provides the brand a distinct identity. The \u2018Knitted D\u2019 symbolises our product line. The rebranding step has been taken to re-organize the brand architecture altogether making the brand visibility more precise and clearer. The company has become simpler in maintaining various categories which in return will make a positive change in the market.\u201d<\/p>\n

    User Friendly Presence:<\/u><\/em><\/strong><\/p>\n

      \n
    • Newly developed website with e-commerce platform<\/li>\n
    • Social Media presence for customers & stakeholders for update on product category and company activities<\/li>\n<\/ul>\n

      Designed for comfort and luxury, Dollar\u2019s new logo evokes a feeling of inspiration and novelty, signifying warmth, comfort and positivity. The company has become simpler in maintaining various categories which are youth-friendly and aspire to make a positive change in the market. The brand has evolved over 40 years, and the rebranding exercise is a reflection of the company\u2019s future vision and to showcases its strong foothold in the competitive market. The brand will include a wide array of products for men, women and kids such as briefs, vests, athleisure, leggings, thermals and many more.<\/p>\n","protected":false},"excerpt":{"rendered":"

      Hosts its first ever digital launch to reveal its revamped vision – \u2018Wear the Change\u2019 – #DollarBadalGaya 02 June, 2020: Dollar Industries Limited, one<\/p>\n","protected":false},"author":1,"featured_media":14080,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[32,30],"tags":[18571,5785,18566,15912,18569,18567,18568,18570],"class_list":["post-14079","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-companies-economy","category-news-business-political-national-realestate","tag-dollarbadalgaya","tag-brand","tag-dollar-industries","tag-new-identity","tag-new-logo","tag-rebranding","tag-superstar-akshay-kumar","tag-wear-the-change"],"views":1041,"jetpack_featured_media_url":"https:\/\/yourchennai.com\/wp-content\/uploads\/2020\/06\/Dollar-Industries-Limited-Webinar-Rebranding.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/posts\/14079","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/comments?post=14079"}],"version-history":[{"count":1,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/posts\/14079\/revisions"}],"predecessor-version":[{"id":14082,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/posts\/14079\/revisions\/14082"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/media\/14080"}],"wp:attachment":[{"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/media?parent=14079"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/categories?post=14079"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/tags?post=14079"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}