{"id":13711,"date":"2020-05-20T09:49:24","date_gmt":"2020-05-20T09:49:24","guid":{"rendered":"https:\/\/yourchennai.com\/?p=13711"},"modified":"2020-05-20T09:49:24","modified_gmt":"2020-05-20T09:49:24","slug":"consumer-agri-tech-startup-fraazo-introduces-society-stores-to-minimise-touch-points-for-supply-chain-hygiene","status":"publish","type":"post","link":"https:\/\/yourchennai.com\/index.php\/2020\/05\/20\/consumer-agri-tech-startup-fraazo-introduces-society-stores-to-minimise-touch-points-for-supply-chain-hygiene\/","title":{"rendered":"Consumer Agri-Tech Startup \u2018Fraazo\u2019 Introduces \u2018Society Stores\u2019 to Minimise Touch Points for Supply Chain Hygiene"},"content":{"rendered":"
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Fraazo introduces a tech-driven \u2018Society Stores\u2019 to continue providing supplies of fresh fruits and vegetables in societies \/ apartments amid lockdown<\/em><\/h3>\n

With a rapid increase in COVID-19 cases across Maharashtra, people fear\u00a0to venture\u00a0out from the safety of their homes. Since\u00a0vegetables and fruits are an essential need\u00a0<\/strong>for\u00a0every household<\/strong>, a majority of the population is opting for doorstep delivery as a safer option to fulfill their needs. However, given the COVID-19 pandemic,\u00a0customers are seeking safety<\/strong>\u00a0in terms of\u00a0hygienically handled food<\/strong>.\u00a0Fraazo – a Mumbai based Consumer Agri-Tech startup has introduced a new feature<\/strong>–\u00a0\u2018Society Stores\u2019\u00a0to\u00a0reduces multiple handling and unhygienic treatment of our foods to deliver health and happiness to their customers\u2019 homes.\u00a0<\/strong>Under this\u00a0farm-fresh fruits and vegetables are directly\u00a0supplied\u00a0to registered societies\/apartments, thereby reducing\u00a0touch points\u00a0across the supply chain.<\/p>\n

To set up a \u2018Society Store\u2019 in any society\/apartment, users can log on to its\u00a0society-registration weblink:\u00a0http:\/\/society.fraazo.com\/<\/a>\u00a0enter details of their society, and after an internal viability\u00a0assessment, Fraazo establishes their store in registered societies as per time and day of their convenience. To make the process of buying fruits and\u00a0vegetable\u00a0hassle-free, it also offers a \u2018Pick-up\u2019<\/a>\u00a0feature on its application, wherein customers can control the entire process of buying fruits and vegetables – right from choosing the order, to\u00a0make\u00a0the payment and even\u00a0picking it up through the Fraazo App – delivering a no-touch experience! The brand\u00a0ensures Farm to Customer Doorstep Delivery is executed within 18hours, to keep the promise of fresh products to every kitchen.<\/p>\n

\"FraazooMr. Atul Kumar, CEO & Co-Founder, Fraazo,\u00a0Consumer Agri-Tech\u00a0<\/strong>said, \u201cFraazo is a\u00a0quality-focused\u00a0and hygiene driven platform for\u00a0farm-fresh\u00a0food to every kitchen. Realizing the importance of providing hygienic and quality food in the COVID-19 lockdown, we are innovating with our \u2018Society Stores\u2019 to service people who are left with no options for trusted essentials.\u00a0Our society stores have got an encouraging response and we\u00a0are\u00a0grateful to all the society committees for supporting our efforts and ensuring their members follow strict measures of social distancing while choosing from our variety of\u00a0farm-fresh\u00a0vegetables and fruits.\u201d<\/p>\n

Fraazo\u00a0is currently\u00a0serving\u00a060+ societies in this difficult situation during the lockdown and is already\u00a0and is consistently working towards taking this number to\u00a0100+ societies across Mumbai.<\/u>\u00a0Another special feature introduced by\u00a0Fraazo<\/strong>is their\u00a0\u2018Express Delivery Service\u2019 to ensure\u00a0quick and contact-less delivery right at people\u2019s doorstep.\u00a0<\/strong>Under this service,\u00a0the brand ensures\u00a0the fastest last-mile delivery in just 2 hours. Given the manpower constraints during the lockdown, Fraazo is providing Express Delivery at its\u00a0full capacity.<\/p>\n

Started as a store offering premium quality\u00a0farm-fresh\u00a0vegetables and fruits in the posh neighborhood of Powai, Mumbai in 2016, \u2018Fraazo\u2019 adopted a\u00a0digital-first\u00a0approach in October 2019 and has since expanded its reach across Andheri and key locations in Pune.\u00a0With a strong focus on Quality, Freshness, and a large variety of SKUs, Fraazo is a store-turned-consumer agri-tech startup that helps to create market linkages for farmers by streamlining the supply chain while also bringing efficiency and transparency to the entire value chain.\u00a0 The brand holds a strong sales channel app, society stores, front stores, and third-party app to ensure better connectivity with end consumers.<\/p>\n

Fraazo App is available on both Android and iOS platforms.<\/p>\n","protected":false},"excerpt":{"rendered":"

Fraazo introduces a tech-driven \u2018Society Stores\u2019 to continue providing supplies of fresh fruits and vegetables in societies \/ apartments amid lockdown With a rapid<\/p>\n","protected":false},"author":1,"featured_media":13712,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[32,30],"tags":[18099,15212,18100,12501,505,18101,5661,17423],"class_list":["post-13711","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-companies-economy","category-news-business-political-national-realestate","tag-agri-tech","tag-covid-19","tag-fraazo","tag-hygiene","tag-maharashtra","tag-society-stores","tag-startup","tag-supply-chain"],"views":1148,"jetpack_featured_media_url":"https:\/\/yourchennai.com\/wp-content\/uploads\/2020\/05\/Fraazoo-Farm-Fresh.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/posts\/13711","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/comments?post=13711"}],"version-history":[{"count":1,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/posts\/13711\/revisions"}],"predecessor-version":[{"id":13713,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/posts\/13711\/revisions\/13713"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/media\/13712"}],"wp:attachment":[{"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/media?parent=13711"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/categories?post=13711"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/tags?post=13711"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}