{"id":13239,"date":"2020-05-01T10:25:26","date_gmt":"2020-05-01T10:25:26","guid":{"rendered":"https:\/\/yourchennai.com\/?p=13239"},"modified":"2020-05-01T10:25:26","modified_gmt":"2020-05-01T10:25:26","slug":"cadbury-dairy-milk-replaces-its-logo-with-the-words-thank-you","status":"publish","type":"post","link":"https:\/\/yourchennai.com\/index.php\/2020\/05\/01\/cadbury-dairy-milk-replaces-its-logo-with-the-words-thank-you\/","title":{"rendered":"Cadbury Dairy Milk replaces its logo with the words \u2018Thank You\u2019"},"content":{"rendered":"
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In a unique move, Mondelez India Creates a Limited-Edition Cadbury Dairy Milk \u2018Thank You\u2019 Bar to Highlight India\u2019s Spirit of Generosity<\/p>\n

Commit part proceeds from Limited-Edition \u2018Thank You\u2019 Bar sale towards the healthcare of the daily wagers, via a partnership with NGO Nirmana<\/p>\n

Mondelez India, one of the country\u2019s leading snacking companies, today launched a limited-edition Cadbury Dairy Milk \u2018Thank You\u2019 bar <\/strong>in recognition of the generous spirit of the country\u2019s unsung heroes during these difficult times. It is the first time since the nation\u2019s favorite chocolate bar hit the shelves in India over 70 years ago, that Cadbury Dairy Milk has replaced its logo with the words \u2018Thank You\u2019.<\/p>\n

These bespoke chocolate bars will spread the spirit of gratitude across the country to each and everyone who are tirelessly and generously continuing to work, to support us all during this unprecedented time.<\/p>\n

\"MondelezMondelez India commit a part of the proceeds from Limited-Edition \u2018Thank You\u2019 Bar sale towards health insurance policies of the daily wage earners, via a partnership with Nirmana, an NGO that works with the unorganized sector.<\/p>\n

Commenting on the launch of the limited-edition Cadbury Dairy Milk \u2018Thank You\u2019 bars, Anil Viswanathan, Director – Marketing (Chocolates), Mondelez India<\/strong> said, <\/strong>\u201cCadbury Dairy Milk as a brand, believes that if there\u2019s one thing that can shine a beam of light, in tough times like these, it is generosity. As India\u2019s most trusted brand, we understand the special role Cadbury Dairy Milk plays in the lives of our consumers. We felt a sense of duty as we created a pack innovation that represents the nation\u2019s sentiment. The current unprecedented situation has made us all realize the value of the ones that run our cities, societies and lives. This launch serves as a small tribute for their enormous efforts and only begins to express our collective thanks to these unsung heroes.\u201d<\/p>\n

To celebrate the linguistic diversity across India, the Cadbury Dairy Milk \u2018Thank You\u2019 bars will be launched in eight different languages – English, Hindi\/Marathi, Gujarati, Bengali, Tamil, Telugu, Kannada and Malayalam, to deliver the message of gratitude and support from each and every one of us.<\/p>\n

Cadbury Dairy Milk \u2018Thank You\u2019 bar will be priced at Rs 40 for 50 grams and will be available as a choice alongside other Cadbury Dairy Milk price points across all retail channels.<\/p>\n","protected":false},"excerpt":{"rendered":"

In a unique move, Mondelez India Creates a Limited-Edition Cadbury Dairy Milk \u2018Thank You\u2019 Bar to Highlight India\u2019s Spirit of Generosity Commit part proceeds<\/p>\n","protected":false},"author":1,"featured_media":13240,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[32,30],"tags":[120,17603,17599,17602,17600,17604,17601],"class_list":["post-13239","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-companies-economy","category-news-business-political-national-realestate","tag-cadbury","tag-daily-wagers","tag-dairy-milk","tag-generosity","tag-logo","tag-ngo-nirmana","tag-thank-you"],"views":1013,"jetpack_featured_media_url":"https:\/\/yourchennai.com\/wp-content\/uploads\/2020\/05\/Cadbury-Dairy-Milk-Thank-You-Bar.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/posts\/13239","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/comments?post=13239"}],"version-history":[{"count":1,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/posts\/13239\/revisions"}],"predecessor-version":[{"id":13242,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/posts\/13239\/revisions\/13242"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/media\/13240"}],"wp:attachment":[{"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/media?parent=13239"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/categories?post=13239"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/tags?post=13239"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}