{"id":1260,"date":"2016-05-11T18:22:16","date_gmt":"2016-05-11T18:22:16","guid":{"rendered":"http:\/\/YourChennai.com\/?p=1260"},"modified":"2016-05-11T18:22:16","modified_gmt":"2016-05-11T18:22:16","slug":"the-delhi-school-of-communication-steals-the-edutainment-show-2016","status":"publish","type":"post","link":"https:\/\/yourchennai.com\/index.php\/2016\/05\/11\/the-delhi-school-of-communication-steals-the-edutainment-show-2016\/","title":{"rendered":"The Delhi School of Communication Steals The Edutainment Show 2016"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div><p style=\"text-align: justify;\">The Edutainment Show 2016, Delhi Chapter, took place at Eros International, Nehru Place on 7<sup>th<\/sup> and 8<sup>th<\/sup> May. This exhibition covered the media, communication and design education sectors.\u00c2\u00a0Most institutes in these domains had a presence here.<\/p>\n<p style=\"text-align: justify;\">DSC\u00e2\u20ac\u2122s stall displayed the basic ecosystem under the theme &#8211; \u00e2\u20ac\u0153#CreativityUnplugged@DSC\u00e2\u20ac\u009d. The focus was on different activities that the students were involved in, in the last academic year, the basic offerings made by DSC in the flagship 2-year course, short-term courses, workshops and the alumni who are in leadership roles today in the industry, making a difference. Education material &#8211; brochures, leaflets were also available for enquiries.<\/p>\n<p style=\"text-align: justify;\">The article authored by Prof. Ramola Kumar, Dean, The Delhi School of Communication &#8211; \u00e2\u20ac\u02dc<strong>Power of New Media<\/strong>\u00e2\u20ac\u2122 was published in the handbook. She also presided a panel discussion on &#8216;Brand Communication in Digital Era&#8217; at the\u00c2\u00a0Edutainment\u00c2\u00a0Show. The Panelists included experts from the industry such as Ratno Rudro, Director -\u00c2\u00a0Creative at Brandcurry Communications, Sarbajit Sarbjana, National Creative Director of Quasar Group M and Sameer Aasht, Founder &amp; Director at Alma Mater PLC.<\/p>\n<p style=\"text-align: justify;\">Prof. Ramola Kumar kicked off the discussion by explaining how the consumer is still \u00e2\u20ac\u02dcKing\u00e2\u20ac\u2122 and how the new age consumer (C) is on a different plane, always connected. She also pointed out how brands should avoid Digital Darwinism, leverage Brand Empathy and accelerate the engagement rate. \u00e2\u20ac\u0153<em>There is a need to know where \u00e2\u20ac\u02dcC\u00e2\u20ac\u2122 is spending their time in the digital arena,<\/em>\u00e2\u20ac\u009d she pointed out. Prof. Ramola Kumar also highlighted the importance of Zero Moment of Truth (ZMOT), Crowd Sourcing, and going \u00e2\u20ac\u02dchyper local\u00e2\u20ac\u2122 in this age of digital communication.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Edutainment Show 2016, Delhi Chapter, took place at Eros International, Nehru Place on 7th and 8th May. This exhibition covered the media, communication<\/p>\n","protected":false},"author":1,"featured_media":1261,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1,4],"tags":[1206,188,1207,522,1205],"class_list":["post-1260","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-education-colleges-schools-arts-science-others","category-entertainment-movies-serials-drama-leisure","tag-delhi-chapter","tag-eros-international","tag-nehru-place","tag-the-delhi-school-of-communication","tag-the-edutainment-show-2016"],"views":1394,"jetpack_featured_media_url":"https:\/\/yourchennai.com\/wp-content\/uploads\/2016\/05\/Prof-Ramola-Kumar-Dean-DSC-addressing-at-The-Edutainment-Show.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/posts\/1260","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/comments?post=1260"}],"version-history":[{"count":1,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/posts\/1260\/revisions"}],"predecessor-version":[{"id":1262,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/posts\/1260\/revisions\/1262"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/media\/1261"}],"wp:attachment":[{"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/media?parent=1260"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/categories?post=1260"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/tags?post=1260"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}