{"id":12139,"date":"2020-03-27T08:19:47","date_gmt":"2020-03-27T08:19:47","guid":{"rendered":"https:\/\/yourchennai.com\/?p=12139"},"modified":"2020-03-27T08:19:47","modified_gmt":"2020-03-27T08:19:47","slug":"my-fm-launches-bina-mile-sath-ladein-initiative-against-coronavirus","status":"publish","type":"post","link":"https:\/\/yourchennai.com\/index.php\/2020\/03\/27\/my-fm-launches-bina-mile-sath-ladein-initiative-against-coronavirus\/","title":{"rendered":"MY FM launches \u201cBina mile sath ladein\u201d: Initiative against Coronavirus"},"content":{"rendered":"
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MY FM<\/strong>, the radio arm of\u00a0DainikBhaskar\u00a0Group, answers\u00a0PM\u00a0NarendraModi\u2019s\u00a0clarion call with its umbrella campaign\u00a0\u2018Bina Mile SaathLadein\u2019<\/i><\/b>. The special initiative started on the day the 1st<\/sup>case was reported in India.\u00a0It spreads awareness about the ongoing\u00a0global pandemic<\/b>\u00a0by engaging listeners with informative, myth busting news elements and entertaining activities while urging them to Stay home and Stay safe. The campaign is now a 21- day Lock-down special across all\u00a0MY FM<\/b>\u00a0stations in 30 cities.<\/p>\n

\"My<\/p>\n

In the benefit of its listeners,\u00a0MY FM<\/b>\u00a0had already started with awareness drives around\u00a0COVID’19<\/b>\u00a0from the beginning of March, much before the PM Janta Curfew announcement, with a digital-only campaign\u00a0\u2018Bina Mile..SathLadein\u2019<\/i><\/b>. Post the official 21-day country-wide lockdown, the campaign was extended to\u00a0\u2018Bina Mile SaathLadein..GharRahein\u2019<\/i><\/b>, with<\/i>\u00a0multiple on-air and digital properties. One such initiative,\u00a0MY FM Agent,<\/i><\/b>\u00a0celebrates and honour \u00a0people, who, out of their own will, are creating awareness on\u00a0social distancing, calling out fake news , reminding hygiene procedures , and checking on their neighbors for any support\u00a0. Another interactive segment,\u00a0Ikkis Din Let’s Win Challenge<\/i><\/b>, is a 21-day resolution special, where our RJs will challenge their listeners to take up a 21 day resolution, and make one healthy habit a daily routine for 21 days. This will be a two-way challenge between the RJ and the listener.\u00a0\u00a021 Din – 21 baje – 21 min is a Facebook Live session\u00a0<\/i><\/b>where all the\u00a0<\/i><\/b>RJs do a 21 minute FB live session daily, for 21 days. This is done to establish the fact that socializing can be done while practicing \u2018Social Distancing\u2019.<\/p>\n

MY FM<\/b>\u00a0is currently the only radio station to adapt its\u00a0Brand tune<\/b>\u00a0around COVID-19 with liners and sweepers to emphasize the importance of “Social Distancing” and “Personal Hygiene”.<\/p>\n

Speaking on this, Mr. Rahul Namjoshi, COO, MY FM\u00a0said,<\/i><\/b>\u00a0“These are unprecedented times, where an entire nation has come to a halt to fight a war. Radio being the vibrant, live and hyper local medium has a significant role to play. We urge all our listeners and partners to Co-operate with the government, and be a part of our initiative to spread hope in this time of crisis.\u201d<\/p>\n

Commenting on the initiative, Mr. VinayManek,\u00a0National Programming Head said,<\/i><\/b>\u00a0“MY FM rises to the occasion to ensure its listeners have a source of credible information, an entertainment which the whole family could relish and a medium enthusing positivity in these tough times. Our jocks across are reaching out to share experiences, lending an ear\u00a0and ensuring there is never a dull moment along with\u00a0specially curated music. Focusing on mental health we are also planning special slots where motivational talk coupled with meditative music will ensure the perfect harmony”.<\/p>\n","protected":false},"excerpt":{"rendered":"

MY FM, the radio arm of\u00a0DainikBhaskar\u00a0Group, answers\u00a0PM\u00a0NarendraModi\u2019s\u00a0clarion call with its umbrella campaign\u00a0\u2018Bina Mile SaathLadein\u2019. The special initiative started on the day the 1stcase was<\/p>\n","protected":false},"author":1,"featured_media":11128,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4],"tags":[16292,15666,15055,15664,16293,16294,9040],"class_list":["post-12139","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment-movies-serials-drama-leisure","tag-bina-mile-sath-ladein","tag-corona-virus","tag-coronavirus","tag-covid19","tag-dainikbhaskar-group","tag-global-pandemic","tag-my-fm"],"views":788,"jetpack_featured_media_url":"https:\/\/yourchennai.com\/wp-content\/uploads\/2020\/02\/My-FM-Jio-Dil-Se-Large.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/posts\/12139","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/comments?post=12139"}],"version-history":[{"count":1,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/posts\/12139\/revisions"}],"predecessor-version":[{"id":12140,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/posts\/12139\/revisions\/12140"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/media\/11128"}],"wp:attachment":[{"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/media?parent=12139"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/categories?post=12139"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/tags?post=12139"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}