{"id":11964,"date":"2020-03-17T12:14:13","date_gmt":"2020-03-17T12:14:13","guid":{"rendered":"https:\/\/yourchennai.com\/?p=11964"},"modified":"2020-03-17T12:14:13","modified_gmt":"2020-03-17T12:14:13","slug":"tata-asset-management-launches-post-on-telegram-to-stay-connected-with-distribution-partners","status":"publish","type":"post","link":"https:\/\/yourchennai.com\/index.php\/2020\/03\/17\/tata-asset-management-launches-post-on-telegram-to-stay-connected-with-distribution-partners\/","title":{"rendered":"Tata Asset Management launches POST on Telegram to stay connected with distribution partners"},"content":{"rendered":"
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Tata Asset Management, one of the oldest and most trusted brands\u00a0in mutual fund industry, has launched Tata Mutual Fund – POST, a new bot to communicate with\u00a0the Independent Financial Advisors (IFA) community. The BoT has been developed in\u00a0association with Amplispot, martech partner of Tata Asset Management, on the social\u00a0networking app, Telegram where the IFA community is already present in big numbers.<\/p>\n

Dissemination of information which is relevant, high quality and periodic, needed segregation\u00a0from information received on public chat platforms. The team choose Telegram as a mode of\u00a0communication due to its wider reach and ease of use in the B2B Space. Having understood the\u00a0need-gap, Tata Mutual Fund created an outreach initiative across channel partners to enroll\u00a0them for a “stay-in-touch digitally” initiative.<\/p>\n

\"Tata<\/p>\n

The BoT service POST allows for sharing of content across formats – docs, pdfs, jpegs, videos,\u00a0etc. and ferries across information effortlessly for file sizes up to 1.5 GB.<\/p>\n

“As part of our ongoing initiatives for adding value and actively engaging with our channel\u00a0partners, we have launched POST, a communication platform which will help IFA partners get an\u00a0easy access to updates and information about Tata Mutual Fund and the MF industry in general.\u00a0POST will help us drive efficiency in dissemination of information on our funds, strategies and\u00a0marketing activities. Our hope is that this will empower them with the right perspectives\u00a0helping them take the right decisions in a real-time scenario”, says Hemant Kumar, Business\u00a0Head – Sales -IFA and National Distributors, Tata Asset Management.<\/p>\n

Commenting on the launch, MVS Murthy, Head – Digital and Marketing of Tata Asset
\nManagement said, ” POST speeds up all our communication and content while giving a reach\u00a0multiplier at the same instant. A good idea needs the currency of seamless execution to create\u00a0maximum impact. Today we have created capability to reach over a thousand units of\u00a0communication at a single instant. And this is no spam, this is demand led marketing. Our\u00a0channel partners know for a fact that they will never be short of ideas to convince investors to\u00a0consider TATA Mutual Fund as a part of their investment basket. Through our partners\u00a0Amplispot we are strengthening the technology muscle of our marketing.”<\/p>\n","protected":false},"excerpt":{"rendered":"

Tata Asset Management, one of the oldest and most trusted brands\u00a0in mutual fund industry, has launched Tata Mutual Fund – POST, a new bot<\/p>\n","protected":false},"author":1,"featured_media":11965,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[32,30,95],"tags":[11211,16110,16108,16107,16111,16109],"class_list":["post-11964","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-companies-economy","category-news-business-political-national-realestate","category-technology-mobiles-startup","tag-content","tag-distribution-partners","tag-post","tag-tata-asset-management","tag-tata-mutual-fund","tag-telegram"],"views":1143,"jetpack_featured_media_url":"https:\/\/yourchennai.com\/wp-content\/uploads\/2020\/03\/Tata-Asset-Management-Limited-Logo.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/posts\/11964","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/comments?post=11964"}],"version-history":[{"count":1,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/posts\/11964\/revisions"}],"predecessor-version":[{"id":11967,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/posts\/11964\/revisions\/11967"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/media\/11965"}],"wp:attachment":[{"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/media?parent=11964"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/categories?post=11964"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/tags?post=11964"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}