{"id":10275,"date":"2019-10-02T07:41:18","date_gmt":"2019-10-02T07:41:18","guid":{"rendered":"http:\/\/yourchennai.com\/?p=10275"},"modified":"2019-10-02T07:42:34","modified_gmt":"2019-10-02T07:42:34","slug":"itcs-mangaldeep-to-serve-lakhs-of-devotees-at-the-largest-navaratri-gathering-in-mata-vaishno-devi-temple","status":"publish","type":"post","link":"https:\/\/yourchennai.com\/index.php\/2019\/10\/02\/itcs-mangaldeep-to-serve-lakhs-of-devotees-at-the-largest-navaratri-gathering-in-mata-vaishno-devi-temple\/","title":{"rendered":"ITC\u2019s Mangaldeep to serve lakhs of devotees at the largest \u2018Navaratri\u2019 gathering in Mata Vaishno Devi Temple"},"content":{"rendered":"
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\u2018Mangaldeep Treya\u2019 contributes towards \u201cShatchandi Maha Yagna\u201d and a Langar Seva to the Yatris<\/i><\/b><\/p>\n

On the cusp of this year\u2019s auspicious Navaratras, ITC\u2019s Agarbatti brand Mangaldeep Treya has joined hands with Shri Mata Vaishno Devi Shrine Board, Jammu & Kashmir to offer special Langar Seva to innumerable devotees of the Mata Vaishno Devi Temple during the 9 days of the Navaratras, which witnesses one of the largest gathering of pilgrims. Mangaldeep\u2019s popular agarbatti variant \u2018Mangaldeep Treya\u2019 will also be contributing for the \u201cShatchandi Maha Yagna\u201d conducted during the Navaratras, at the devout temple.<\/p>\n

The contribution from Mangaldeep, embodies the brand\u2019s mission in enabling people in their pursuit of \u2018devotion and connection with God\u2019. This initiative is a commitment to provide a pious and fulfilling experience to the devotees and pilgrims, who pay their visit to this holy temple on foot from around the country. As the Shatchandi Maha Yagna is an embodiment of the power of the three Goddesses, Lakshmi Ma, Durga Ma and Saraswati Ma, the Yagna is befittingly supported by \u2018Magaldeep Treya\u2019 which celebrates the power of these three Devis that reside in every woman. Mangaldeep Treya pledged its support to the Shatchandi Maha Yagna for the three goddesses at the Shri Mata Vaisho Devi temple during the Navaratri period, every year.<\/p>\n

ITC\u2019s Mangaldeep has also committed to extend its support to the \u2018Mata Vaishnodevi Langar Seva\u2019 not only for this Navaratri but for the two Navaratri periods in a year. In 2018, the Vaishnodevi Temple received over 85 lakh \u2018Yatris\u2019. Each year, the temple witnesses a footfall of over 3 lac pilgrims during the Navaratras alone.<\/p>\n

Speaking on this occassion, Mr. Ravi Rayavaram, Chief Executive, ITC\u2019s Agarbatti Business, said \u201cNavaratri is one of the most auspicious periods of the year, and the occasion witnesses one of the largest gathering of pilgrims at the Shri Vaishno Devi temple. Mangaldeep is privileged to extend its support towards this reverent temple by being an integral part of the two major activities \u2018Vaishnodevi Langar Seva\u2019 and the \u2018Shatchandi Maha Yagna\u2019 during the Navaratras. We at ITC Mangaldeep are deeply grateful to the Shri Mata Vaishno Devi Shrine Board for giving us the opportunity to support these activities and play an enabling role in people\u2019s lives in their pursuit of devotion.\u201d<\/p>\n

Mr. Simrandeep Singh, CEO of the Shri Mata Vaishno Devi Shrine Board, Jammu & Kashmir said, \u201cNavratri is an auspicious period during the year and lakhs of devotees from across the country visit the temple to seek Mata Vaishnodevi’s blessings. The Shatchandi Maha Yagna is conducted during this time and Langar Seva is made available to all devotees during Navratri. We are extremely pleased about Mangaldeep’s support for the Shatchandi Yagna and Langar Seva. This will help us in enhancing the devotees experience during their visit to the shrine\u201d.<\/p>\n

Mangaldeep has also proposed to spearhead a unique initiative called the \u2018Mangaldeep Green Temple\u2019 at the Shri Vaishnodevi Temple, which will involve implementation of requisite infrastructure to convert organic temple offerings and Langar leftovers into bio-gas. The biogas generated from the initiative will have the capacity to provide fuel to \u2018Bhojonalay kitchens\u2019 of the temple.<\/p>\n

In line with ITC\u2019s philosophy of \u2018Sab Saath Badhein\u2019 to drive economic, social and environmental capital, Mangaldeep has been working with popular temples in the country to convert organic offerings at their premises into biogas or compost. The \u201cMangaldeep Green Temple\u201d initiative through ITC\u2019s Mission Sunehra Kal program, has already been installed at 4 temples in Tamil Nadu.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u2018Mangaldeep Treya\u2019 contributes towards \u201cShatchandi Maha Yagna\u201d and a Langar Seva to the Yatris On the cusp of this year\u2019s auspicious Navaratras, ITC\u2019s Agarbatti<\/p>\n","protected":false},"author":1,"featured_media":10276,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[30],"tags":[13740,5171,13903,13896,13900,13901,13898,13899,13897,13902],"class_list":["post-10275","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-business-political-national-realestate","tag-devotees","tag-itc","tag-langar-seva","tag-mangaldeep","tag-mata-vaishno-devi-temple","tag-navaratras","tag-navaratri","tag-navratri","tag-pilgrims","tag-treya"],"views":978,"jetpack_featured_media_url":"https:\/\/yourchennai.com\/wp-content\/uploads\/2019\/10\/ITC-Mangaldeep.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/posts\/10275","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/comments?post=10275"}],"version-history":[{"count":2,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/posts\/10275\/revisions"}],"predecessor-version":[{"id":10278,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/posts\/10275\/revisions\/10278"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/media\/10276"}],"wp:attachment":[{"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/media?parent=10275"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/categories?post=10275"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yourchennai.com\/index.php\/wp-json\/wp\/v2\/tags?post=10275"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}