Forever 21, the most loved international fast fashion brand from Los Angeles, California, and part of Aditya Birla Fashion and Retail Ltd launches Spring ‘18 Collection.
The Spring Collection brings fresh shades and lightweight fabrics that refresh your wardrobe and offer a modern look for the warmer weather. For women, the collection comprises a range of sporty to feminine chic pieces from striped dresses, separates, plaid blazers, patterned blouses, gingham prints and various denim pieces to complement each look. Accessories include newsboy caps and berets.
For men, the collection features essential layering pieces like simple graphic t-shirts, checkered pants and striped sweaters.
Forever 21’s Spring collection is available across all stores in India and on Forever21.com.
Price Range: Rs. 300 onwards.
Forever 21 is a California-based fast fashion brand that entered the Indian market in 2010 and has considerably grown since then. With 22 stores in major cities in the country, it has built a strong market for itself and has already become a brand of choice for many fashion conscious women. In July 2016, Aditya Birla Fashion and Retail Limited acquired the exclusive online and offline rights to Forever 21’s India network. The partnership between Forever 21 and ABFRL marks a milestone in the creation of the largest integrated branded fashion player in India, with a strong foothold in the women’s wear segment, given the growing popularity of fast fashion and the young demographics of the country.
Forever 21 in India offers clothes and accessories for Men, Women and Girls. With growing demand for its trendy street wear and subtle contemporary pieces, the brand launched its exclusive website (www.Forever21.com/In) for the Indian market in June 2014, and now reaches out to its customers in over 300 towns and cities of the country.