Jhansi based Baidyanath , the century old trusted leader in Ayurvedic know how and largest producer of Ayurveda products with portfolio of 700 formulations in it’s bid to catch up with growing consumer shift towards natural, organic and Ayurvedic products as well as to cater to growing youth preferences has opened it’s first exclusive retail store Ayurvedant in capital last week.
Baidynath Ayurved which has just completed it’s 100 years, established in 1917 the Company has played a pioneering role in re-establishing ancient knowledge with modern research and manufacturing techniques has recently forayed into FMCG market with introduction of natural juices, organic spices, chemical free cosmetics and herbal nutraceuticals has opened the store to showcase and retail it’s products at the exclusive store.
“This exclusive retail store is a platform to showcase and retail Baidyanath patent medicines, Over The Counter (OTC) products, FMCG products, Organic spices, besides Mantra brand Herbals and Ayurvedant products., we plan to further expand our retail footprint by opening 14-20 more retain stores by end of year 2018 in various major towns in the country inclduing NCR We plan about 30 new stores in NCR region within next Two years “ said Mr Anurag Sharma, Executive Director, Baidyanath Ayurved while inuagurating the first retail showroom.
The retail store AYURVEDANT will be a one stop shop for all pure Ayurveda products. Ayurvedant defines Wellness as an active process of becoming aware of and making choices toward a healthy and fulfilling life. Wellness is more than being free from illness, it is a state of complete physical, mental, and social well-being, and not merely the absence of disease or infirmity. The Store Is well positioned to capitalize on the uptrend of Herbal products over 700 plus formulations of OTC, FMCG and prescription drugs, and is well equipped with all the ayureveda products under the supervision of our team of experts who examine your health concerns and gives solution to the need of hour health issues and further helps in management of lifestyle disorders which has been a forte of Ayurveda, like Cardiovascular diseases, cholesterol, diabetes, osteoarthritis, obesity, stress, insomnia, anxiety, and skin disorders are the main killers for today’s healthy lifestyle.” Said Mr Sharma.
“Personal care range Mantra Herbals has evolved considerably since its inception. Mantra’s product range addresses all common personal care needs relating to skin, body, hair and overall wellness, respectively. Available for both men and women, Mantra’s products are 100% vegetarian and free from harmful chemicals and preservatives like Parabens, Paraffin, Phthalates, Silicones, SLES, SLS, Soap, Synthetic Dyes, Synthetic fragrances, formaldehyde donors and Ethanolamine.” Mr Sharma added.
“Mantra is already being exported to the US, where the company has set up a subsidiary in Michigan, having cleared the brand with the US FDA.” He said .
“Baidyanath has also launched very best of organic – spices, seeds, health foods and ingredients. As food habits are fast changing. So is food sensitivity within populations. We have introduced these pure and natural herbs and spices with health benefits for the first time in the country” said Mr Sharma.
“ Baidyanath Ayurved already has an extensive distribution in ayurvedic medicine, where it reaches out to nearly 10 lakh outlets, but now has entered into establishing its own fresh distribution channel for its FMCG foray.We are also using e-commerce sites as a distribution channel, having tied up with sites like Amazon. We are selling Mantra through Amazon in the United States and are present is the top three e-commerce sites in India,” he added.
“We are Targeting additional revenues of ₹ 100 crore in the next two years, Baidyanath’s primary challenge will be to build distribution in the FMCG space, since its forte has always been in ayurvedic medicine.” Mr Sharma said.