In association with Cipla and National Geographic Channel, Viu is gearing up to launch this captivating anti-smoking initiative onÂ 17th December
Viu, the premium video on demand platform byÂ VuclipÂ andÂ PCCWÂ has geared up to present itsÂ first adventure reality show â€˜I Can You Canâ€™ in partnership with Nicotex. The show is produced by BBC, India.Â The six-episode series is set to go live onÂ Sunday, December 17, 2017 at 7:00 pm ISTÂ and will be telecast everyÂ Sunday. It will be available on Viu and will be televised as a simulcast on National Geographic.Â Hosted by actor, model, and athlete Milind Soman, the series will showcase a journey of six people, including three who want to quit smoking and three who have already succeeded in quitting. The interesting part of the journey is the interaction between the smokers and the ones who have quit and their efforts to not just conquer the Everest Base Camp, but also their own â€œpersonal Everests.â€
Milind Soman who has time and again raised the bar for fitness and health, while commenting on associating with the show as the host said,Â “Hosting ‘I Can, You Can’ was an exhilarating experience for me. We shot some breathtaking sequences in the unexplored terrains on our way to the Everest Camp. I have been a chain-smoker in the past and I could relate to what the contestants of the show have been through. I think when something is so easily accessible and addictive, it just makes it tougher to put a stop to it. I hope with this show, viewers will realize how important a healthy lifestyle is and be encouraged to kick the butt.“
With an engaging and contemporary format of an adventure series this weekly show aims at reaching out to millennials and hopes for each to conquer their own Everest.