PNB MetLife, one of Indiaâ€™s leading life insurance company is accelerating its digital and insurtech journey through innovation to engage prospects and customers acrossÂ the value chain. As part of this strategy, PNB MetLife has introduced â€œDr. Jeevanâ€, Life Insurance industryâ€™s first AI powered interactive chatbot solution on Facebook Messenger platform. Dr. Jeevan will help users know their health quotient, educate them on Indiaâ€™s top two critical illnesses – Cancer and Heart, with interactive videos and provide personalized quotation for PNB-MetLife Mera Heart and Cancer Care within the Facebook platform itself. One can interact with Dr. Jeevan by visiting PNB MetLifeâ€™s Facebook page and benefit from this service, available 24 x 7.
Abhishek Rathi, Head â€“ Marketing, Digital, eCommerce & Analytics , said, â€œAs the insurance services sector continues to evolve rapidly, we are excited by the possibilities that InsurerTech offers. We are constantly innovating at PNB MetLife and advancing our digital capabilities to effectively service, engage and communicate with our customers through new age platforms.â€
He further added, â€œCustomer feedback is at the heart of every initiative at PNB MetLife and ourÂ insights indicate that while people are worried about these illnesses, they are overwhelmed with the information available online. This chatbot solution is in line with our Customer Centricity philosophy of providing simplified and interactive information to our customers and prospects. This will also allow us to leverage our Facebook fan base of approx. 8 lacs and at the same time engage with the audience who wish to consume information on social platforms itself. Dr. Jeevan will converse with users to simplify information on Heart and Cancer, which constitutes approximately 70% of total critical illnesses in India.â€Â
PNB MetLife has always been at the forefront of introducing innovative technology solutions in the insurance sector space having introduced two key innovations recently â€“ conVRse, a first-of-its-kind Virtual Reality (VR) based customer service platform which was built in partnership with LumenLab, MetLifeâ€™s innovation center in Singapore. The second is a secure digital hub called PNB MetLife Infinity that allows users to create a digital legacy by enabling them to securely share important documents, images, videos and memories with their nominees in case something were to happen to them. Infinity solution was adjudged the winner of Finnoviti award for innovation in BFSI sector in 2017.