SUBWAYÂ®, the worldâ€™s largest sandwich restaurant chain, opened its 600th restaurant in India at Bharuch in the state of Gujarat. The milestone reflects the countryâ€™s growing preference for restaurants serving fresh and customisable menu on-the-go. Across the globe, SUBWAYÂ® operates more than 44,000 restaurants in 112 countries.
Speaking on the occasion, Mr Ranjit Talwar, Country Head, Subway Systems India Pvt. Ltd., said, â€œThis is a proud achievement for team SUBWAY India. It shows our guestsâ€™ love for the brand as they choose to eat fresh with SUBWAY. Credit also goes to all our franchisees who play a major role as the brandâ€™s growth drivers in the country. We aim to accelerate our development plans by expanding in both metro and non-metro locations while maintaining consistency in the quality of our service and products.â€
Strategically located on National Highway 8, the new restaurant is spread over an area of 966 square feet. It features Metro DÃ©cor, a design format which enhances the restaurantâ€™s appeal by making it more stylish and spacious. State-of-the-art interiors, chic lighting, a modern-age sitting area with natural wood-toned and black-laminate floors complete the restaurantâ€™s upscale effect helping guests enjoy a great eating-out experience. Situated at a convenient travel distance from Bharuch city and Surat railway station, the outlet would cater to young people including millennials, travellers and city dwellers alike. The restaurant would be open for customers seven days a week, from 10:00 AM till 11:00 PM.
Mr Durlabh Singh Sidhu, Development Agent, Gujarat, SUBWAYÂ® India said, â€œI am delighted to be a part of this journey. Gujarat is acclaimed for its entrepreneurship which has been a major reason for the resounding success of SUBWAYâ€™s business model in the state.â€
Operating on a franchise model, SUBWAYÂ® gives franchisees the opportunity to open and operate their own restaurant(s). There are no company-owned outlets. Franchisees are also provided with customised operational manuals, intensive training programme, 24×7 backend support including that for marketing, advertising and business mentorship by the brand.
Mr Hareshwar Koralkar, franchise-owner of this SUBWAYÂ® restaurant attributes the hands-on experience gained while working with the SUBWAYÂ® for four years, as having motivated him to form a deeper association with the brand. â€œIt is a great feeling. Setting up this restaurant has been a huge learning experience involving a lot of hard work, challenges and triumphs. However, SUBWAYâ€™s support on all aspects of business including training, has made the entire effort worth it. I aspire towards making this restaurant the number one eating-out destination in the region,â€ Mr Koralkar adds.
The National Restaurant Association of Indiaâ€™s (NRAI) Food Services report published in 2016 expects the restaurant industry in India to contribute about 2.1 per cent to the total GDP of India by 2021. The forecast underscores a bright growth opportunity for brands in the QSR category.
Currently present in 70 Indian cities, SUBWAYÂ® which opened its first outlet in India in 2001 is known for its delectable and fresh food offerings which are customised per the guestsâ€™ preference.
It continues to make innovations to its menu, adding unique products specifically catering to the Indian palate. Some of these include four vegetarian subs created exclusively for the Indian market, subs like Chicken Tikka and Paneer Tikka in addition to scrumptious SubWraps like Chatpata Chana which remain popular with guests. The brand is also strengthening its delivery network by partnering with prominent food aggregators while working towards introducing mobile ordering for the Indian market soon.