Makes holidays affordable for every Indian – announces â€˜The Grand Indian Holiday Saleâ€™ (March 1- 10, 2017)
Attractive offers on every product Ab Poora India Ghoomega!
Thomas Cook (India) Ltd. Indiaâ€™s leading integrated travel and travel related financial services company, in a strategic initiative to expand Indiaâ€™s travel market, has conceptualized a unique annual property, â€œThe Grand Indian Holiday Saleâ€, carefully timed to coincide with the peak booking window for summer vacations- Indiaâ€™s largest holiday season. The focused intent to catalyse holiday demand is delivered via a range of specially curated offers and discounts targeting Indiaâ€™s quintessential â€˜value seekerâ€™. With this annual property, Thomas Cook India seeks to make holidays affordable for every Indian and its tag line reads, â€œAb Poora India Ghommega!â€
This intense 10 day sale offers Indiaâ€™s travellers a range of attractive deals and discounts on both domestic and international bookings, covering flights, hotels and holiday packages. To capture its diversity of customers, digitally native and retail, and ensure convenience and easy access, â€œThe Grand Indian Holiday Saleâ€, is available across Thomas Cook Indiaâ€™s omnichannel network â€“ its online platforms (mobile & website), call centers & extensive offline outlets.
The 10 day sale period offers customers the advantage of discounts up to Rs.40,000 on Thomas Cookâ€™s holiday packages, with an added incentive of a â€˜child travels freeâ€™ offer on select Asia tours. In addition, Thomas Cookâ€™s unique â€˜Holiday Pe Holiday Freeâ€™ offers a free Indian holiday on select domestic and international tours. The â€œGrand Indian Holiday Saleâ€ also gives customers an additional 5% discount on transactions using Standard Chartered Bank credit/debit cards. For customers who pay the entire amount upfront, Thomas Cook India offers a further discount of up to 9%.
Thomas Cook Indiaâ€™s â€˜The Great Indian Holiday Saleâ€™ extends across the companyâ€™s portfolio of India and International destinations and will be promoted via an intense marketing blitz across outdoor, print and digital over a two week period, across key metros of Mumbai, Delhi, Bengaluru, Chennai, Hyderabad, Kolkata, Pune and Ahmedabad.
Abraham Alapatt, President & Group Head – Marketing, Service Quality, Financial Services & Innovation, Thomas Cook India said, â€œThe Grand Indian Holiday Saleâ€™â€™ has been conceptualized as a powerful annual property making holidays affordable for every Indian. The initiative is designed to leverage the critical booking period for Indiaâ€™s peak vacation season with exciting deals, thus driving demand and conversions. As a pioneer in the industry, our grand sale in the travel and holiday category intends to build a strong annual property that Indian travellers look forward to every year.â€ He added, â€œIn addition to the range of attractive deals and discounted offers, a further discount of up to 9% off on select packages is intended to offset consumer concerns arising from a hike in service tax.â€