Further consolidates its position as a technology-first insurance player
On December 21, 2016, IndiaFirst Life Insuranceâ€™s position as a technology-first insurer got further consolidated, through being recognised at the Disruptive Innovation Awards 2016 in the â€œBest Disruptive Tech Solution/ Product of the year – Automationâ€ category. The ceremony in Bengaluru, honoured the company for its revolutionary approach in improving the overall experience for both its customers and its customer-facing workforce.
IndiaFirst Life was chosen as winner amongst highly renowned contenders in the BFSI, Automobile, Technology, Pharmaceutical, Health & Personal care sectors.
â€œIndiaFirst Life takes pride in augmenting the customer experience across the value chain by digitalising various customer touch points in the sales process.â€ said, Rushabh Gandhi, Director- Sales & Marketing, IndiaFirst Life Insurance.
IndiaFirst Life is among the first Indian insurers that introduced pioneering initiatives right from the beginning of a prospectâ€™s insurance lifecycle, i.e., thorough orientation of its sales personnel through e-induction modules, to apps empowering individuals to make well-informed choices, and finally, devising a paperless Sales Process Automation system, that enables highly secure yet hassle-free sales completion. The company has gone a step further in delivering a 360-degree customer-experience, by developing tech-based platforms for real-time connection and resolution of customer queries and concerns.
Winning the Disruptive Innovation Award in the â€œBest Disruptive Tech Solutionâ€ category, reinforces the belief held by IndiaFirst Life Insurance that the way forward in customer-centrism is only through continual transformation in todayâ€™s ever-changing digital landscape.