HDFC Red, a digital marketplace for home buying, has launched a unique Instagram campaign calledÂ #LanesByLens.Â With its campaign, the company plans to revive the love for the lost lanes in Mumbai through the eyes of those who cherish them the most, its residents.Â HDFC RED aims to highlight the essence of the city and people’s affinity towards their locality.
Starting fromÂ Saturday, December 10, 2016Â the campaign will be kick-started with anÂ Instagram PhotowalkÂ where hundreds of Instagram enthusiasts are invited to walk through the lanes of Mumbai and click pictures of symbolic landmarks that give these lanes their unique identity. The Instagram contest will be ongoing tillÂ December 14, 2016. Â #LanesByLens is a great chance for those who love their locality to capture that â€˜something specialâ€™ which they have always felt exists in the lanes. The pictures that are collected through the competition will be featured on HDFC RED’s Instagram page.
To participate in the Instagram Photowalk, enthusiasts must register onÂ www.lanesbylens.comÂ with active/valid Instagram handles. Participants then need to follow @hdfcredindia, click a Mumbai lane with a landmark in the photo, upload and tag @hdfcredindia, use the #lanesbylens and add the location.Â The best and most popular pictures will stand a chance to win exciting prizes.
The Photowalk has already received more than 200+ registrationsÂ and still counting.