- Executive Certificate Programme in Digital Marketing
- Executive Certificate Programme in Marketing Analytics and Customer Valuation
- Executive Certificate Programme in Entrepreneurship
Talentedge, Indiaâ€™s leading Ed-Tech firm, offering â€˜live and interactiveâ€™, anywhere learning in digital format associates with IIM Kashipur, a newer entrant in the elite league of IIMs to announce three new Executive Certificate Programmes. The three programmes commencing in February 2017 are aimed at meeting the growing demand for customer-centric marketing, digital marketing and entrepreneurial success.
The Executive Certificate Programme in Digital Marketing from IIM Kashipur provides candidates with an analytical and theoretical framework to understand the emerging practices in the field of Digital Marketing. It will focus on the dynamics of digital marketing and advertising, web analytics, online listening and monitoring, search engine optimization and social media participation. From interns and early professionals to mid-level professionals and senior managers, the course will help all to support key marketing decisions that influence the revenue prospects of the organization. The 5-monthÂ course willÂ start on February 12th, 2017.
The second course, Executive Certificate Programme in Marketing Analytics and Customer Valuation from IIM Kashipur, is designed in response to the need for analytic talent in the marketplace. The highlights of the programme include â€˜Using advanced techniques to summarize marketing dataâ€™, and â€˜Pricing, Web & Retailing analyticsâ€™. The course will convey the benefits of a systematic, analytical approach to marketing decision-making, and build skills, knowledge and confidence in undertaking such analyses. The duration of this course is also 5 months and it commences on February 26th, 2017.
The prestigious Executive Certificate Programme in Entrepreneurship from IIM Kashipur has been designed with the specific purpose of identifying, nurturing and supporting budding and aspiring entrepreneurs in realizing their dreams. The programme imparts essential knowledge about starting oneâ€™s own business venture, building & presenting a business plan, obtaining funding & entrepreneurial finance, making the appropriate marketing strategy, acquiring and retaining talent and also covers other critical factors that influence successful set-up and sustainable operations. Graduates, Diploma holders with work experience, business professionals and budding and aspiring entrepreneurs are eligible for this course, which is 4 months in duration andÂ starts on February 26th, 2017.
Speaking on the occasion, Mr. Aditya Malik, CEO and MD, Talentedge said, â€œWe are excited to announce our partnership with IIM Kashipur to train high-potential professionalsÂ with requisite skills. The objective of these courses is to foster industry talent and provide an opportunity to receive education that creates a base of highly trained and committed workforce in India.â€
Talking about the association, Dr. Gautam Sinha, Director, IIM Kashipur asserted, â€œIIM Kashipur and Talentedge have a shared vision of imparting quality education that is relevant in todayâ€™s day and age. Through these online courses, we want to prepare young leaders with aspirations to excel in their respective roles. Through our partnership with Talentedge, we are confident that we will be able to extend knowledge par excellence to a large audience seeking it.â€
Dr. Dwarika Prasad Uniyal, Assistant Dean Executive Education, IIM Kashipur-Dehradun Campus, added that â€œExecutive Education in the field of Management has seen disruption in the form of Online and Blended Programmes. With Internet penetration and diffusion of smart devices to the remotest corners of the country, this form of learning is poised for an explosive growth. Both IIM Kashipur and Talentedge would like to be in the forefront of this revolution.â€
The lectures will be delivered by eminent faculty of IIM Kashipur, using Talentedgeâ€™s Direct-to-Device technology, through â€™live & interactiveâ€™ lectures that will be beamed online viaÂ internetÂ to studentsâ€™ terminals. The training will comprise lectures, interactive sessions and class exercises imparted by IIM Kashipurâ€™s faculty in order to help participants gain knowledge and understanding of important aspects of Digital Marketing, Marketing Analytics and Customer Valuation andEntrepreneurship. Students can chat real time with the professors during the live class and also post all other programme-related queries offline, on the Cloud Campus.