The move aligns with FabAlley’s Omni-channel retail strategy
Online fashion brand for fashion-forward women all over the country, FabAlley, has recently ventured into the offline segment through a tie-up with the Central chain – a multi-brand store operated by Future Group.
FabAlley has partnered with Central to showcase and retail their high street fashion collection for women as a part of their offline expansion plans across India. To start with, they have launched with Central in Gurgaon, Mumbai, Hyderabad and Patna and will be expanding their footprint to cities like Bangalore, Pune, Noida and Chandigarh in the next few weeks. The idea behind this move is to give customers a touch-and-feel experience of their favorite online fashion brand through interactive shop-in-shops displaying FabAlley’s newest and best-selling apparel.
Elaborating on this strategic tie up with Central, Tanvi Malik, Co-founder FabAlley said, â€œCentral has always been a one-stop destination for passionate shoppers across India and FabAlley is delighted to be associated with it. Going offline is a big step towards introducing new customers to the style and fit of our clothes, while also showcasing new offerings to existing customers.â€
Central already has over 250 Indian and International brands like Nike, Allen Solly, Pepe Jeans, Vero Moda, Forever New and others across its outlets in India and has brought FabAlley on board to add a fresh and youthful appeal to its outlets.
â€œThe need for globally inspired fast fashion is quickly catching on with young fashion conscious women. To meet this demand, we are happy to partner with FabAlley and offer cutting edge styles and designs to our women customers, giving them a choice of the best in fast fashion inspired by global trends.â€ said, Jitendranath Patri, Chief Marketing & Customer Loyalty, Central.
With FabAlleyâ€™s introduction, our fashion offering has been strengthened further.Â The proposition of new styles being introduced every month makes it a win-win for both FabAlley and Central.â€ he further added.
FabAlley plans to aggressively expand offline across the country with 40-50 more shop-in-shops scheduled to launch in the next 6 – 8 months.