JAGERMEISTER- â€œMaster Classâ€
Aspri Spirits, leading importers and distributors of some of the finest brands in the world of Wines and Spirits hosted a master evening class with Mr. NILS BOESE, Brand Ambassador – Mast JÃ¤germeister SE, on 22ndJune 2016 at Bandstand, Hauz Khas, New Delhi.
The evening commenced with Mr. Nils Boese taking the patrons through JÃ¤germeister profile and sharing his experience with the brand. He took them on a voyage of JÃ¤germeister history and shared some interesting insights about the company and the brand. He also demonstrated interesting ways of creating exquisite cocktails with the unusual spirit.
Mr. Nils Boese is a renowned bartender and has a rich experience of 25 years. He runs his own small bar in Hildesheim, Germany which is close to WolfenbÃ¼ttel where JÃ¤germeister is meticulously produced. He is working with JÃ¤germeister since 2010 as a Brand Ambassador.
JÃ¤germeister, recognised as a unique herbal spirit, is made from 56 different herbs, blossoms, roots and fruits, including star anise, cinnamon, ginger and a secret set of herbs. It is the worldâ€™s 8th best-selling premium spirit brand and it also ensures to remain the Worldâ€™s favorite herbal liqueur.Best served as an ice cold shot, JÃ¤germeister is a versatile spirit which can be used as a premium ingredient in cocktails and long serves.
Matt Djokovic, Regional Director Asia mentioned â€œIndia represents one of the most important growth opportunities for Jagermeister, not only within Asia, but globally. With a booming young adult population – around 19 Million Consumers will reach legal drinking age every year in India – we feel Jagermeister is uniquely positioned to leverage the strengths which have made it the 8th largest imported spirit in the worldâ€.