Kelloggâ€™s brings an Indian traditional grain, â€˜ragiâ€™ in a new format
Kelloggâ€™s Chocos, the leading breakfast cereal brand for children in India introduces â€˜ragiâ€™ in a newer avatar to the table. The new Kelloggâ€™s Ragi Chocos is made with Ragi and has the same yummy chocolaty taste of Kelloggâ€™s Chocos, making this new breakfast offering the perfect double role of taste and nourishment.
Mothers usually associate â€˜ragiâ€™ as the first solid food given to their children and trust â€˜ragiâ€™ for its rich nutrient value. However, the inherent taste and visually unappealing nature of ragi restrict mothers from including the grain as part of their childâ€™s daily diet. The great taste that makes Kelloggâ€™s Chocos a favourite, would provide mothers the opportunity to bring in the goodness of ragi to their childrenâ€™s breakfasts.Kelloggâ€™s Ragi Chocos is high in essential nutrients like protein and calcium. Protein helps in growth & maintenance of the body and calcium helps in maintenance of normal bones.These nutrients help fuel your childâ€™s growing body. Besides, the yummy chocolatey taste makes for an ideal breakfast option for children.
Sangeeta Pendurkar, Managing Director, Kellogg India added, â€œMothers are constantly trying to balance taste and nourishment for their children to the extent of hiding nourishing elements creatively inside their childrenâ€™s favorite foods. Kelloggâ€™s Ragi Chocos is a great answer to this. â€˜Ragiâ€™ is well-known as traditional millet that has been given to children by mothers in different formats. Kelloggâ€™s Ragi Chocos is high in protein high and calcium, in addition to being low in fat, high in fibre and fortified with 11 essential vitamins and minerals. Kelloggâ€™s Ragi Chocos, is playing the double role of combining the much-loved great chocolaty taste of Chocos, with the goodness of Ragiâ€.
With Ragi Chocos, Kellogg has brought an ancestral grain like ragi to the forefront; continuing in its endeavor to provide innovative breakfast solutions and by making it tasty and enjoyable for children.