CapitalVia Global Research Limited, one of the largest pure play Financial Market Research and Consulting Company today announced the opening of â€˜Corporate Khadi Melaâ€™ in collaboration with Khadi Gramudhyog, Dept of MP. The event was inaugurated by Mr. P.K. Jain from Khadi Gramudhyog Dept and Mr. Prem Prakash from CapitalVia.
This one of its kind CSR initiative by CapitalVia aims to promote the use of Khadi – the national fabric, within mainstream corporate attire by making it mandatory for all employees to wear khadi once a month. The 8 day event starting from 10th June – 17th June, 2016, at the companyâ€™s premises will offer a special discount of 20% on all khadi products including shirts, jackets, kurtas, sarees and many more. Today, people and specially the youth, are not only aware of khadi but consider it as a cool addition to their wardrobe. Through the â€˜Corporate Khadi Melaâ€™, CapitalVia Global Research is making an endeavor to promote the interest of rural artisans.
Speaking on the occasion, Mr. Prem Prakash, Chief Business Officer, CapitalVia Global Research Ltd said; â€œThis is a great opportunity for us as we hope our association with the Khadi department will help make khadi popular amongst corporates and youth alike. Our aim is to support â€˜Make In Indiaâ€™ initiative of Indian government and we believe Khadi is well poised to create its niche as the garment of choice, as it has evolved over the years in terms of modern style and remains affordable.â€
â€œWe are proud to be associated with CapitalVia as we are look forward to forging more such tie ups to promote a â€˜Make in Indiaâ€™ product and also help rural artisans earn a livelihood. Every year Khadi worth Rs 900 crore is sold in India and now the department is aiming to reach to Rs 2000 crore sales in the next five yearsâ€ said Mr. P.K. Jain, Deputy Director, Khadi Gramudhyog Department, MP.