It is with great pride and honour we announce that ASBAHâ€™s – Platinum Basmati Rice has been awarded the â€œSuperior Taste Award 2016â€ at Brussels on June 2nd 2016. This award assumes more significance and importance as DCP India was the only Company from India to be bestowed this distinction. The International Taste & Quality Institute – iTQi – based in Brussels is the world’s leading organization dedicated to testing and promoting superior food and drink products. The Superior Taste Award is a unique international recognition that is focused on theÂ blind judgment of Chefs and Sommeliers. Judges are selected from the 15 most prestigiousÂ European culinary and sommeliers associations.Â The jury of more than 120 Chefs and Sommelier carry out the tastings of the food and drink products; followed by a strict sensory analysis process.
The award was received by Mr. Gaurav Jain, Director – DCP INDIA (P) Ltd in the presence of awardees and other participants from across the world. He thanked The International Taste & Quality Institute – iTQi, Brussels and their Jury members and said, â€œStanding here on this dais amongst the winners from all over the world, I am overwhelmed with joy as a proud Indian. Thanks to Asbah for bringing such laurels to my country.Â This award is really a big achievement andÂ will become a great source of inspiration for the entire food and beverage industry from India. I also thank the entire Team Asbah for their efforts to bring such international acclaim for our brand in such a short span of time. Being recognized for good taste is a gratifying moment for us.”
ASBAH was born out of passion to create a better and a balanced society with a focus on Women Empowerment. Asbah strives to assure that the under privileged and deserving women across the globe having a dream to shine in the field of education, sports or professional field are able to fulfil their desire.