ErosNow services to be integrated with prepaid and postpaid data plans
Eros International Plc (NYSE: EROS) (â€œErosâ€), a leading global company in the Indian film entertainment industry, announced that ErosNow, its digital over-the-top distribution service, has entered the Malaysian market with two partnerships with leading telcos; Maxis Berhad and U Mobile. With these partnerships, ErosNow becomes the only Indian OTT platform to penetrate the growing Malaysian market.
With a population of over 30.5 million1 and over two million people of Indian origin2, demand for Bollywood and Indian language content has seen exceptional growth. The countryâ€™s locations and scenery have been increasingly featured in Indian films, from Bollywood to regional and South Asian cinema, adding to local appeal and interest in the genre.
As part of the partnership with Maxis, ErosNow will be included within a range of Maxisâ€™ prepaid and postpaid data plans, offering various promotions to the telcoâ€™s subscribers. ErosNowâ€™s premium bundled services will provide subscribers with access to some of Bollywoodâ€™s most popular movies, music, TV content, upcoming originals and much more.
TheÂ deal with U MobileÂ alsoÂ enables the telecomâ€™s pre-Â and post-paid customersâ€™ access toÂ ErosNowâ€™s premium subscriptions, offering an extensiveÂ libraryÂ of thousands of films, music, television shows and originals. U Mobile will enable its customers to stream a wide variety of entertainment available on ErosNowÂ without data chargesÂ throughÂ its proprietaryÂ service, Video-OnzTM.
The popularity of VOD and OTT platforms has been growing in Malaysia, a country with high broadband penetration and cell phone adoption (145% penetration rate).ErosNow enters this market with these telco partnerships to offer consumers subscription to ErosNow for RM10 ($2.60) per month. The partnership with Maxis will also provide their customers a 30 day free trial period.
Commenting on the partnership, Rishika Lulla Singh, CEO – Eros Digital said, â€œIt gives us immense pleasure to announce that ErosNow is the only Indian content OTT platform to have a presence across the Malaysian market. In Malaysia weâ€™ve seen the demand for not only Bollywood content but also Indian regional language content grow and ErosNowâ€™s alliance with leading telecom players like Maxis and U Mobile will provide us with a platform to reach their wide subscriber base in Malaysia and offer them a one stop shop where they can watch a compelling array of Indian language, Bollywood and regional content.â€
Wong Heang Tuck, CEO â€“ U Mobile, in a statement said, â€œAt U Mobile, we are constantly looking to bring best value and experience to our customers. As a data centric telco, we are also always looking for ways to enhance our customerâ€™s internet experience. Through our latest service Video-OnzTM, our customers will be able to stream the wide variety of entertainment available on ErosNow, without using their data.â€