Muthoot Exim Pvt Ltd, the precious metals division of 129-year-old Muthoot Pappachan Group, which has set a unique tamper proof packing model in gold and silver business, has announced special discounts for its BIS hallmarked gold jewellery and 999 silver bars and BIS hallmarked silver articles on the eve of Akshaya Tritiya.
As part of the festive discount scheme, it will offer its Swarnavarsham jewellery products 4% discount for one month scheme and 2% discount for EMI purchases of three, six, and nine months. The Company has also announced a 2% discount for its Swethavarsham Silver bars and articles. The discount offer will be valid for all bookings made at Muthoot Fincorp branches across the country from May 4 to 14, 2016.
Swarnavarsham is the first jewellery brand in India to offer hallmarked gold jewellery in tamper-proof packaging with a certificate of purity, assuring the customer of adherence to highest purity standards and the double incentive of attractive packaging for giving as gifts. The Swarnavarsham jewellery portfolio comprises chains, bangles, rings, pendants and earrings while the Swethavarsham jewellery items include silver bars, silver bangles, silver diyas, silver spoons, silver glasses and silver bowls.
â€œAkshay Tritiya is a special festival for every Indian who values his/her traditions and believes in preserving the Indian cultural ethos. In order to make this occasion a memorable experience for our customers, we are offering them our premium Swarnavarsham gold and Swethavarsham silver jewellery products at attractively discounted price points and flexible payment options,â€ stated Keyur Shah, CEO, Muthoot Precious Metals Division.
Muthoot Exim, with its foray into the gold and silver trade, set a unique model involving the 3800-branch network of group flagship Muthoot Fincorp, to reach a larger customer base and sell low ticket-sized gold and silver products.